November 29, 2014

Cebu Pacific and Smart tie up for mobile data service for inbound tourists



Cebu Pacific Fun Data SIM powered by Smart Bro

Smart Communications and Cebu Pacific recently signed a strategic partnership agreement that will enable tourists visiting the country to stay connected with their friends and family back home, through the country’s largest broadband network.

Beginning December 1, 2014, passengers aboard CEB’s inbound international flights can purchase the Cebu Pacific Fun Data SIM powered by Smart Bro from CEB cabin crew inflight. This will allow them to stay online and connected while traveling around the Philippines.

The deal makes CEB the first airline in the country to offer an innovative travel product that caters to the communication needs of its passengers. It also allows Smart to tap into new markets, particularly visiting tourists from Asia and around the world, bolstered by the increasing number of international tourist arrivals in the country as reported by the Department of Tourism (DOT).

“With international tourist arrivals expected to grow further in the coming years, we see a bright spot in targeting foreign travelers who want to experience what the Philippines has to offer,” said Michele Curran, First Vice President, Data and International Services at Smart. “Partnering with Cebu Pacific Air opens a wider market for Smart as they continually expand their route network to more countries worldwide.”

“Aside from offering a relevant product to suit our passengers’ needs, we believe this will also contribute to the country’s tourism agenda. The Cebu Pacific Fun Data SIM powered by Smart Bro can enable guests to share their fun experiences online, real-time, wherever they may be in the Philippines,” said CEB VP for Marketing and Distribution Candice Iyog.

With the Cebu Pacific Fun Data SIM, tourists can enjoy 1.5 GB worth of data which they can use to upload photos on Facebook and Instagram, or send a quick tweet or chat with friends and relatives abroad. Aside from the mobile data allocation valid for 15 days, the SIM also includes 100 text messages and 10 minutes of voice calls to all Philippine mobile networks, as well as discounted rates for international calls.

The LTE-capable SIM can be used with a variety of gadgets, since it is pre-cut for devices using regular, mini-, or nano-SIM slots. It is available for P500 per SIM pack.


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