|A Makeover: Kobe Bryant and Lenovo on New Air|
Makeovers sometimes imply an ending or putting something to past but most of the time they indicate starting fresh and anew. After his last year’s stint in his basketball jersey getup, Lenovo’s Kobe Bryant standee is back in the game with a fresher look bringing in something new in his aura.
Yes, it’s Kobe the NBA player and no he’s not coming again to the Philippines – at least not this year yet. Lenovo just released new Kobe standees in selected Lenovo concept stores all over the country and it. Is. To. Die. For. He was seen last year looking ruggedly handsome in his blue basketball jersey. Now, Kobe sports a dapper-looking outfit in his undeniable and irresistibly gorgeous gray suit. His neat and stylish ensemble precisely epitomizes what Lenovo smartphones are.
Kobe standee’s major transformation is in sync with Lenovo’s continuous brand-building effort. Kobe is a paragon of how sleek and stylish Lenovo smartphones are, not to mention stuffed with productivity and entertainment features that only Lenovo-branded smartphones possess. The multi-faceted lifestyle of Kobe reflects how Lenovo smartphones keep up and because Lenovo advocates in doing more, they have prepared something in store for those who visit Kobe standees.
Friends can embrace their love for selfies and win bucks with Lenovo’s Groupie with Kobe. Simply spot the Kobe Bryant standee located at Lenovo Mobile Exclusive Stores, Lenovo Exclusive Stores, and Lenovo smartphone dealers in major shopping malls and take a group photo with the standee, fitting as many people in the photo as possible.
The contest will have three rounds and Lenovo Mobile will be picking out two lucky winners in every round. Lenovo smartphone users stand to win cash prize of Php25, 000 while non-Lenovo smartphone users stand to win a Lenovo A536 smartphone and Php10, 000 cash prize. The contest will run from October 15, 2014 to January 14, 2015.
But that’s just half of the fun since there’s more in store for everyone, literally. Visit any authorized Lenovo store and be prepared to be surprised.