Mitsubishi Motors Philippines Corporation (MMPC) is taking its digital campaign to an exciting spin with the Mirage Eco Dash Game application. More details after the jump.
Mirage Eco Dash lets players drive their very own Mitsubishi Mirage as they navigate obstacles, collect coins and power-ups in a mad dash to be on the top of the online Eco Dash leaderboards. What sets this game app apart from the others is that it gives its players a chance to win exciting prizes monthly. At the end of every month until February 2015, the top 5 players will be given an iPad Mini. To make this even more exciting and worth spending your time, MMPC is giving away a brand new Mirage GLS MT for the top player on the culminating event. MMPC will have a Mirage Eco Dash finals event wherein the top 10 in the leaderboards by end of February 2015 plus the 3 wildcard winners from the offsite mall competition which will be done in Manila, Cebu and Davao, will compete to determine the overall champion and win the Mirage GLS MT grand prize.
“With the Mirage Eco Dash, we hope to provide our players with a fun and challenging game that rewards their time spent on the game” Mr. Froilan Dytianquin - MMPC Vice President for Marketing Services said. “We also want to let them know more about the Mirage thru in-game trivia that will appear when you’re playing the Mirage Eco Dash. The Mirage has been a popular choice among our young car enthusiasts, young professionals and even to those who are just starting their own families” Mr. Dytianquin added. The Mirage Eco Dash game also embodies certain features of the Mirage such as its fuel efficiency, eco friendliness and that with the different accessories that you can add this small car is a fun car to own and drive.
The Mirage Eco Dash game was officially launched during the opening of the 5th Philippine International Motor Show at the World Trade Center in Pasay City. Personalities like Ellen Adarna, Rico Blanco and Marki Stroem gave their fans and the media something to share on Social Media as they competed to see who the better Eco Dasher was.
Mirage Eco Dash is available for free from the App Store and Google Play. Like and check-out the Mirage Eco Dash Facebook fan page (www.facebook.com/MitsubishiMirageEcoDash) for detailed mechanics on how you can win a brand new Mirage GLS MT.