February 4, 2015

Chevrolet Philippines starts the year strong with its #BeChevyStrong campaign



BeChevyStrong Campaign

The Covenant Car Company Incorporated (TCCCI) starts 2015 strong with its #BeChevyStrong campaign. Teeming with optimism brought by the brand’s burgeoning presence in the country, TCCCI reported an exceptional 2014 performance, which came as a result of the brand’s robust five-year showing in the Philippine automotive market.

2014 was a banner year in TCCCI’s five-year history as it posted an industry best of 59.1% growth, its highest performing year for the brand at 8,046 units. This growth was complemented by the new and expanded network of 24 Chevrolet dealerships nationwide. Chevrolet also gained another milestone with its new ranking of 8th overall top performer in the Philippine automotive industry this 2014, from its 12th position in 2009.

The company’s #BeChevyStrong campaign is a positive affirmation of the brand’s strength and a nod to the social media age and to its forward-thinking ideals – values that are ingrained in the Chevrolet brand history.

Heritage
Founded on over a century of solid of automotive history, Chevrolet has been producing excellent quality vehicles for more than 140 countries globally including the Suburban sport utility vehicle, the oldest nameplate in continued use since 1934. The “bowtie” brand’s legacy of performance, safety, style and function are important aspects of its design directions. From the small block V8-powered 1955 Corvette to the 2015 Colorado pick-up truck’s Duramax Diesel engine, Chevrolet has been building cars with strength, resilience and the human spirit in mind.

Iconic
Chevrolet founders Louis Chevrolet and William Durant envisioned an automotive company that would cater to the family’s transportation needs while traveling in style and comfort. The result is an iconic American brand that has been a part of the lives of generations and fondly associated with the heroic Bumblebee from the Transformers movie franchise. Chevrolet recently entered into partnerships with multimedia giant The Walt Disney Company and football favorite Manchester United, both global icons, for its management and corporate social responsibility projects.

Strong local line-up
Over the last five years, Chevrolet Philippines has been bringing in an array of strong vehicles in the Philippines. The class-leading Trailblazer with its 200hp and 500Nm of torque, the ever-practical seven-seater Spin AUV (All-around Utility Vehicle) are some of the vehicles in company’s product line that have found their way in the hearts and homes of Filipino families. The line-up also includes solidly built Chevys like the tough Chevrolet Colorado midsize pick-up, the stylish Chevrolet Sonic subcompact, the award-winning Chevrolet Cruze compact sedan, the sprightly Chevrolet Spark city car, the family-friendly, Chevrolet Orlando MPV, the top executive’s Chevrolet Malibu midsize sedan, and the new smartly designed Chevrolet Captiva compact SUV.

Power Offers – Zero Interest Promo (Z.I.P.)
Chevrolet Philippines recently launched the Zero Interest Promo (Z.I.P.) in partnership with Bank of the Philippine Islands (BPI) Family Savings Bank. The Z.I.P. features all-in low down payment schemes for the Chevrolet Captiva, Orlando and Trailblazer LT AT. A special feature of the promo is a one-year comprehensive insurance coverage for the Captiva. The Zero-Interest Promo is the company’s way of offering an attainable and more inclusive Chevrolet ownership experience to Filipinos.

“We are very thankful for the resounding success we have achieved in 2014. We attribute our growth to the renewed passion for Chevrolet in the Philippines.” says Atty. Alberto B. Arcilla, President and Managing Director of Chevrolet Philippines-TCCCI. “Our resilience and optimism drive us to continuously improve our vehicle offerings and services further. The #BeChevyStrong campaign is the embodiment of Chevrolet’s promise to deliver a complete and unique ownership experience to our Chevrolet clients” concludes Atty. Arcilla.

Furthering its commitment to a holistic customer experience through worry-free car ownership and excellent after sales service, Chevrolet Philippines offers 5-year warranty programs and free 3-year 24/7 roadside assistance to new vehicle purchases. By dialing 459-4777, owners may avail of vehicle support, personal assistance and information service.


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