Carmudi shifts into higher gear at 11th MIAS
Carmudi recently participated at the 11th Manila International Auto Show (MIAS) in World Trade Center in Pasay City. This is the second time that the online car portal showcased its brand in the event that is dubbed as the largest gathering of car enthusiasts in the country.
“This year’s MIAS serves as a barometer on how well Filipinos has received the website in terms of helping them buy or sell their cars,” said Subir Lohani, managing director of Carmudi Philippines.
“We take this an opportunity to measure our brand’s engagement and to reach out to more customers. Those who are curious can also get to see the people behind those who runs our website and even ask them questions relating how to use our site and app to its fullest,” said Lohani.
The Carmudi exec further explained that in today’s growing ecommerce industry, engaging customers through industry-related events is necessary to retain customers and get their feedback. “You need to go out there and interact with users as much as possible, even if your services or products are online,” he adds.
The online site offers buyers, sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles in the fastest possible way. The company was founded in January 2013 and expanded rapidly in 20 countries across Asia, Africa, Middle East, and Latin America.
In the Philippines, the platform officially started in January 2014. When it joined the 10th MIAS, fewer people knew the start-up company. Today, however, it is considered as the most-used vehicle marketplace for Filipinos with close to 25,000 cars, motorcycles and commercial vehicle listings; brand new or used.
“What we are aiming for this event is to get feedbacks who will visit our booth and eventually get some ideas from our users on how we could further improve their car search experience,” said Lohani. More than brand awareness, we want to measure where we are after more than a year in the market.”
“Our guiding principles are ease, trust and dedication. Nowhere else can you upload a car for sale in less than two minutes. We focus on making every part of the car buying and selling experience as hassle free as possible,” adds Lohani.
Lohani shared, “Trust is key at Carmudi. We work with a committed team of local experts that ensure regular quality checks on the cars on our platform and update our inventory regularly to avoid fraudulent listings.”
To know more about Carmudi, you may log at www.carmudi.com.ph