Oxford Business Group (OBG); a global business intelligence research, consulting and publishing firm; leveraged the PR expertise of its official media partner in the Philippines, Ardent Communications, for the successful launch of the annual economic review entitled “The Report: The Philippines 2015” held recently in Makati.
ArdentComm, a leading marketing communications firm in the Philippines, has been handling OBG’s public relations needs for the past three years. The PR firm offers a mix of communication methods and strategies including advertising, digital marketing, events management, public relations, direct marketing and graphics design.
"OBG's partnership with Ardent Communications over the last three years is a verification of the high quality and satisfactory service that they have provided us. We look forward to more years of working with them, an agency that understands what we need and is capable of translating it into reality", shares Ms. Rosa Piro, OBG’s country director.
The Report: The Philippines 2015 features research-based information on different sectors balancing the country’s business and economic landscape such as Economy, Banking, BPO, Real Estate, Energy, Tourism, Infrastructure, Transport, Industry, Capital Markets, Education and Agriculture. It also boasts transcripts of OBG’s interviews with the country’s top influencers and game players, with Pres. Benigno Aquino III as the front liner.
The Report also contains detailed analysis on the growth of the Philippine economy that is mainly driven by consumer oriented industries and construction. Although the average pace of growth in the Philippines decreased in 2014 to 6.1%, it consistently surpasses most of its regional peers, specifically Malaysia, Indonesia and Thailand that only grew at average paces of more than 5.5%. On the other hand, only three countries with higher GDP per capita across Asia grew faster than the Philippines.
With the rise in its growth rate, business activity and consumer expenditures, The Report asserts that the Philippines should be one of the countries that investors should keep an eye on.
Since being awarded the account to launch The Report: The Philippines 2013, ArdentComm has helped OBG engage an ever-widening yet targeted market and readership. From promotion, event management, and to media coverage, ArdentComm has steadily built up the media and consumer interest in the much-anticipated yearly report.