June 2, 2015

Carmudi reveals global car color preferences and what they mean for car buyers



Car Color
Results are In! White is The Most Popular Color of Car

Car color preferences can determine your fate. Sounds crazy, right? The color of your car can actually increase or reduce your risk of being involved in a car accident. Yes, you heard it here first.

Carmudi, the easiest means to sell or buy your car online, has analyzed data based on more than 13 million visits to the company’s car classifieds website over the last three months. Silver and grey is most searched color of car in Latin America (25%) and Africa (33%), whereas white is the preferred choice in the Middle East (38%) and Asia (31%).

Around 2.8 million of Carmudi visitors searched for white cars in the last three months. Car buyers in Myanmar are most fanatical about white cars, with 42% searching for the color. To explain this popularity, many studies note that white cars hold significantly more value when compared to other car colors, 5% more to be precise. Blue cars lose the most value.

Interestingly, only 5% of Nigerians car buyers entered the color white as a preference. According to several of the comments cited on Nairaland, a leading Nigerian discussion forum, it seems that despite the fact that black cars are harder to maintain, Nigerian drivers prefer the masculine appeal of the color (25%), and so are willing to go that extra mile to keep them.

The color black accounts for about 21% of global car searches. Shockingly, one study concluded that black cars are 47% more likely to be in crashes than white vehicles. A country comparison reveals that black accounts for about 30% of total car searches conducted in Indonesia; more than any other country we examined. So, is it a coincidence that there are more than 120 traffic deaths in Indonesia on a daily basis?

Research shows that red is the most popular target for thieves, which explains why red cars cost more to get insured. Funnily enough, Mexico is also experiencing a car theft problem which is valued now $11 billion business. Surprise, surprise! The Carmudi data shows that more than 160 thousand car buyers in Mexico, search for red cars.

Buying a car is one of the major purchases you will make in your lifetime. So when picking a color, you will want to consider all the deeper implications, such as resale value, likelihood of theft, accidents etc. If you are looking for safe and reliable vehicles, you’re in luck! You can browse and search thousands of car listings on www.carmudi.com or simply download the Carmudi app to find it on the go.


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