September 14, 2015

What Brands are Filipinos Buying Online?



Brands have become an essential consideration in making purchase decisions. Lazada- the Philippines’ One-Stop Shopping and Selling Destination is no stranger in understanding consumer behavior towards brands specifically in the online retail space. In a study conducted by Lazada on which brands Filipinos buy online, Penshoppe, ASUS, and Cherry Mobile showed strong affinity with online shoppers evidenced by local Google search results as well as search and sales within the Lazada website and mobile app. Camera brand Canon and power tool brand Bosch remains to be popular among consumers aged 55 and above.

Lazada through its Marketplace Platform, works in partnership with the biggest local and international brands to provide Filipinos with a large assortment of products across electronics and lifestyle categories. "The number of consumers looking to buy beauty products online is increasing, so partnering with Lazada seemed to be the best way to expand into the online shopping space,” says Khristine Santos, Customer Development Manager of Belo Essentials. “We regard Lazada as the most trusted e-commerce company in the Philippines and as a consumer brand, consumer trust is very important for us to grow. It allows us to easily track results and we are able to develop a better understanding of our online market,” Santos of Belo Essentials added.

Mr. William Go, Country Sales Director of Bosch, Inc., the global brand specializing on power tools and home improvement equipment regards Lazada as “the biggest e-commerce and now one of the fastest growing distribution channels of Bosch Power Tools. With its [Lazada’s] wide range of customer reach, attractive promotions, product assortment and availability, it has managed to cater effectively and successfully to the needs and wants of customers all over the country. It is now one of the most trusted online dealers carrying the number one power tool brand globally in Bosch power tools.”


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