October 28, 2015

Bose launches next-gen SoundTouch wireless systems with Bluetooth and Wi-Fi in the PH



SoundTouch 30 III, SoundTouch 20 III and SoundTouch 10
Bose SoundTouch 30 III, SoundTouch 20 III and SoundTouch 10

With millions of people streaming music every day, Bose ushers in a new era for playing it all at home with its next-generation SoundTouch wireless music systems. Now, every SoundTouch system -- including the new little SoundTouch 10 speaker -- all have Bluetooth and Wi-Fi built right in for the best of both worlds, perfect for instant music and multi-room listening. With Bluetooth, you can stream any song, playlist, music service, and YouTube directly from your phone or tablet. With Wi-Fi, you can broadcast it to as many SoundTouch speakers you have, or use the intuitive SoundTouch app to explore integrated music services, set personalized presets, and enjoy different music in different rooms.

“SoundTouch has always been about the experience -- what listening to streaming music at home should be like,” said John Roselli, general manager of Bose Wireless Speakers. “We engineered everything around that simple idea. So, SoundTouch systems are easier to use than anything else available, they sound incredible, and now they let you listen to anything from your phone or tablet in as many rooms as you want. There’s nothing else like it, and the SoundTouch 10 is a great way to get started.”

The little SoundTouch 10 Speaker join growing family
The SoundTouch family of products is the most comprehensive in the industry, and today it welcomes the new SoundTouch 10 speaker. It’s ideal on its own, you can add more over time, or mix and match with other SoundTouch systems. The SoundTouch 10 speaker joins the new SoundTouch 20 and 30 Series III speakers, new SoundTouch soundbars, and new SoundTouch home theater systems. They’re all friendly and compatible, they all talk to each other through walls and ceilings, and now they all include Bluetooth and Wi-Fi.

Instant music streaming at home, easier than ever
SoundTouch systems are effortless -- the easiest, most versatile home wireless music systems available today. With Bluetooth, they connect directly to your phone or tablet right out of the box. And with Wi-Fi, they’ll send whatever’s playing to multiple SoundTouch speakers at long range.

SoundTouch also has the world’s most popular music services built in -- Spotify and Deezer -- each accessible through the intuitive SoundTouch app. With just a few taps, the SoundTouch app turns your phone or tablet into a powerful controller, letting you listen to the same music everywhere, or different music in different rooms. But there’s even more freedom with SoundTouch systems. The app lets you set six personalized presets to any music service playlist, artist or internet radio station, and change them whenever you want. Each time you do, every SoundTouch speaker in your home remembers them automatically -- so when you don’t want to use the app, you don’t have to. Just press a corresponding button on the SoundTouch speaker or the included remote, and with that one touch, your music starts playing -- no phone needed. Charge it, text, take a call, turn it off, or never take it out. Filling the room with your tracks takes a second, as fast and simple as turning on a light.

Through new 802.11n dual-band Wi-Fi, the SoundTouch connection is stronger and more reliable with less interference and drop-outs. The addition of 5 GHz compatibility also offers a better streaming option in crowded environments like apartment buildings in the city.

SoundTouch and Spotify 
Later this year, Bose will begin offering features to make SoundTouch systems the best way to listen to Spotify at home.

“The home is one of the places where we want to deliver music fans innovative experiences,” said Jorge Espinel, VP, Global Business Development at Spotify. “This partnership with Bose enables us to provide users with a ready-to-use music experience in the home, which blends Spotify's favorite features and playlists with Bose's innovative technology and incredible sound quality.”

“SoundTouch systems are a great example of what we care about,” said Roselli. “We obsess over the big and little details that no one else has, and that includes our integration of Spotify. With SoundTouch, you’ll be able to play it through Bluetooth, from our app or theirs, or at the touch of a button. And that gives the millions of Spotify users all over the world more flexibility and control than they’ve ever had before.”

Pricing and Availability
The new Bose SoundTouch 10 wireless music system is Php13,000, and the new SoundTouch 20 Series III system and SoundTouch 30 Series III system are available for Php25,000 and Php35,000, respectively. Bose SoundTouch soundbars and home theater systems are available starting at Php69,000. All new SoundTouch systems are sold at select authorized Bose dealers and Bose retail stores. This November, in-app Spotify integration will be included in new systems and available to existing SoundTouch customers via a free software upgrade.


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