January 25, 2016

FUJIFILM unveils much-anticipated Fujifilm X-Pro2 and X70 in Manila


The long wait is over as FUJIFILM, one of the world’s best regarded camera brands unveils two new powerful and superior camera lines only days after their Japan launch FUJIFILM X-Pro2 premium interchangeable lens camera and the more compact FUJIFILM X70. The worldwide launch was led by FUJIFILM Corporation President Shigehiro Nakajima and FUJIFILM executives in Tokyo, Japan. The Philippine launch was held January 21 at Discovery Suites in Ortigas.

FUJIFILM started the mirrorless revolution in 2012 with the retro styled X-Pro1. Like its predecessor, FUJIFILM X-Pro2 is a flagship model that takes advantage of the best in FUJIFILM technology. It is set to change the way Filipinos look at the more lightweight, powerful and aesthetically superior volition to DSLR cameras.

A tightly-held secret that was three years in the making, FUJIFILM X-Pro2 is an ideal tool for professional photographers. It boasts the world’s only Hybrid Multi Viewfinder making use of the exceptional Electronic viewfinders (EVF) used by mirrorless cameras and optical viewfinders which most documentary, reportage and street photographers prefer for a more natural view. It incorporates them both, harnessing a technically remarkable Multi-Magnification ability that automatically switches viewfinder magnification according to the lens the photographer is using plus the Electronic Rangefinder so it simultaneously displays the electronic viewfinder on top of the optical one. You get the best of both worlds.

FUJIFILM X-Pro2 also has a newly developed 24.3MP X-Trans CMOS III sensor and high-performance X Processor Pro image processing engine that can deliver stunning images with a perceived resolution far greater than the actual number of pixels used.This camera is also built with magnesium alloy and is tightly sealed in its 61 points. It’s dust-proof, splash-proof and capable of operating in temperatures as low as 10°C. The X-Pro2 also has dual SD card slots which mean more preferable room for your images.It’s also got 4x the processing speed of conventional image processing engines so aside from the increased resolution, you’ll get optimum write speeds, faster start-up time to capture those magical moments and high speed continuous shooting speeds in sports and action shots.

Aside from the powerhouse X-Pro2, Fujifilm is also proud to announce the release of FUJIFILM X70. The best option in a compact design, the X70 is without precedent, the first of its kind in a new line. FUJIFILM X70 is the first X-Series model to offer a touchscreen display that rotates 180 degrees. This would enable users to shoot from various angles and perfect those warranted selfies. The camera also comes with a Fujinon 18.5mm F2.8 lens which would be splendid for group shots or spectacular landscapes, seascapes and sunsets adept for the Philippine setting.

The X70 weighs approximately 340 grams and is the lightest X-Series camera with an APS-C sized sensor. It comes with a well-designed milled aluminum exposure compensation and shutter speed dials which makes it so easy to quickly access key features and the aperture and focusing rings are made from the same material to keep the weight down. Apertures can be changed in 1/3 or 1 stop increments, plus the focusing ring doubles up as a control ring for quick access to a range of functions.

FUJIFILM X70 is a pocket-sized wonder that delivers high quality images that is unique to X-Series models. The unparalleled color reproduction technology and the unique Lens Modulation Optimizer (LMO) image processing technology are a result of FUJIFILM’s 80 years of experience and expertise in photographic technology research. Its impressive hardware automatically corrects optical defects such as diffraction to achieve striking sharpness and realistic three-dimensional effect.The on sensor phase detection AF works ultra-fast at 0.1 second and the high-speed proprietary EXR Processor II image processor makes the camera start up in just 0.5sec. The shutter time lag is almost negligible at 0.01sec and gets a shooting interval of 0.5 seconds. FUJIFILM X70 is unbelievably fast, powerful and exceptionally compact.


FUJIFILM also adds two new premium products to its impressive lineup. FUJIFILM X-E2S is the latest rangefinder-style model in the world-renowned X-Series that comes with a durable, compact, and lightweight body with a Real-Time Viewfinder that offers a large display magnification of 0.62x*1 and an electronic viewfinder with the world’s shortest display time lag*2 of 0.005 seconds. Furthermore, X-E2S is also equipped with an AF system that excels at capturing subjects in motion. An evolved version of the X-E2, FUJIFILM X-E2S retains the functionality and rangefinder-style design and adds new features including an improved grip, an electronic shutter and a more intuitive GUI to enhance the user experience.

The new FUJINON XF100-400mm F4.5-5.6 R LM OIS WR expands the range to a super telephoto option. The FUJINON XF 100-400mm F4.5-5.6 R LM OIS WR is a super telephoto zoom lens that covers a 35mm focal length equivalent of 152-609mm. The high performance optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. As a result, it delivers the highest image quality in its class. The lens has been designed for handheld shooting with a 5.0-stop* image stabilization system and weighs less than 1.4kg. Linear motor for fast auto focusing makes it perfect for shooting fast-moving subjects including aircraft and motorsports. The lens is also both water and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of lens.

With the launch of FUJIFILM X-Pro2 and X70 and two others, FUJIFILM continues to be a true trailblazer in the camera and photographic film industry, true to its rich storied 80 year history, innovating and creating ways to make taking photographs and making memories easier, fun, and enjoyable.

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