January 20, 2016

Philips partners with celebrity mom for a week of kitchen wonders

Pia Magalona
Motherly pep meets award-winning kitchen solutions in new video series

How many times have you ever wanted to treat your loved ones to a nice full-course meal, only to find that you're too tired and don't have enough time to prepare?

Time has become a luxury for the modern family, with busy schedules getting in the way of spending quality time together. Because the family’s fondest memories often take place around the dinner table, special attention has to be given to the quality of the food you serve. What better way to show your love than to cook everyone's favorite dishes, but with that distinctly healthy twist?

Believing in the power of home-cooked meals, Philips in partnership with celebrity mom Pia Magalona wants to show just how easy it is to come up with your own delectable wonders with a little pep and a few innovative solutions for the kitchen.

Delicious, healthy cooking in just minutes
With eight children, five of whom fully pursuing careers in the arts and show business, Pia sure knows a thing or two about keeping a family together. Her secret? Great meals and quality time spent with the family.

In her new series of cooking videos, Pia features a range of Philips’ kitchen appliances including the Airfryer, Power Juicer, Food Processor, and Electric Pressure Cooker to prepare a set of healthy and delicious meals, desserts, and drinks in mere minutes.

“Cooking doesn’t have to be tedious if you have the right partners in the kitchen. Philips’ products make it very fast and simple because they’re so easy to use,” Pia says.

According to Reah Ronsayro, Philips' Business Development Manager for kitchen appliance, all it takes is 30 to 45 minutes. "Including preparation, it only takes you that long to create a delicious meal for the family. It's also healthier. For example, the Airfryer uses up to 80 percent less fat than most cooking methods. The time you save could be time you spend doing more things together as a family."

"The kids do enjoy family time a lot. For us, it's non-negotiable,” says Pia. “It’s tricky getting all the kids to sit together for dinner with everyone busy, but with Philips, it doesn’t take as much effort as before. We’re now able to spend more time enjoying dinner than preparing meals, and that’s helping us grow closer as a family. That time matters.”

Airing dates are January 8, 11, 13, 15, 18 & 20. The series will feature six recipes from the Nancy Reyes-Lumen cookbook.

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