February 9, 2016

Alcatel Flash joins Lazada’s Chinese New Year Promotion in SEA

Alcatel Flash joins Lazada’s Chinese New Year Promotion in SEA

Alcatel Flash is set to join hands with Lazada to offer a New Year Gift Package to the buyers of Flash 2 phones on the largest e-commerce platform’s Chinese New Year grand sale celebration. With the theme “No Excuse to Miss Flash 2,” the promotion is designed to show Alcatel Flash’s appreciation for the loyalty of its customers in Southeast Asia in making Alcatel a part of their everyday moments.

“We hope that through this simple promotion, we will be able to express our sincerest appreciation to all our customers who are capturing special moments using the Flash 2,” said Yogi Babria, E-Commerce Operations Director, Mobile Internet Group, TCL Communication. “Now that another fruitful year is coming in full stride, we want families and friends to stay closer especially now that we will soon reveal two new Flash 2 covers—the Rose Gold and the Mica White.”

Flash 2 has become a hot-selling product in Southeast Asia by virtue of its powerful camera features, much loved stock Android UI, and superior cost performance. The first batch of the Flash 2 smartphones was sold out in just ten minutes after the launch. It became the bestselling smartphone at the $150 price level in the entire Southeast Asia.

In the recently concluded Double 12 shopping festival in Lazada’s website, Flash 2 became the bestselling smartphone at the $150 price level and ranked second among the products in all categories in terms of sales volume.

“I believe that this promotion for the Chinese New Year will push the popularity of Flash 2 to new heights in Southeast Asia,” Babria added.

Flash 2 is the third product of the Flash series, with the other two being Flash and Flash Plus. So far, nearly 200,000 units of these products were already shipped in the region.

Flash entered the Southeast Asia markets in 2013 and built a considerable user base within a short time. Soon after, the Flash Plus made a phenomenal success in the e-commerce platforms in region, setting the record of selling 1,000 units in one minute for four consecutive times in Indonesia and the Philippines.

Furthermore, the Flash 2, which was launched less than half a year ago, became one of the most popular smartphones in Southeast Asia where 83.55 million mobile phone units and other products were sold, according to TCL Communication. This includes the 90-percent sales margin contributed by overseas markets, more particularly in Southeast Asia where the Flash brand has gained ground in.

How did Flash made its rise in the Southeast Asia in a short two years and became one of the most popular brands? Aside from its top-of-the-line mobile photography capabilities and optimum performance, the Flash brand has also successfully capitalized on the golden age of smartphones in Southeast Asia.

According to statistics, since smartphones in Southeast Asia have already outnumbered the local population with many people owning more than one phone, there is a significant demand for smartphones. Another contributor to Flash’s success is its partnership with Lazada, the largest e-commerce platform in Southeast Asia, which provides access and conveniently delivers products to 550 million consumers.

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