June 8, 2016

Mitsubishi Motors Philippines Celebrated Its 600,000th unit Production Milestone



Mitsubishi Motors Philippines Celebrated Its 600,000th unit Production Milestone

Mitsubishi Motors Philippines Corporation (MMPC) recently cerebrated 600,000th unit cumulative production milestone in its plant in Sta.Rosa, Laguna. The guests of honor and speakers during the occasion were the Mayor Arlene B. Arcillas, now incoming congresswoman-elect and Mr. Henry Co, Governor of Board of Investment.

The 600,000th unit production was based on the combined number of units produced in its previous plant in Cainta and Santa Rosa Laguna facility. This milestone signifies the long history and commitment of the company in automotive manufacturing in the Philippines for the past 53 years.

MMPC started its assembly operations in May 1964 as Chrysler Philippines Corporation. The company managed to continue its production even during recession and economic crisis in the early 80s and the Asian financial crisis in 1997. It used to manufacture models such as the Dodge Colt, Minica F4, Lancer, Cimarron, and Mitsubishi trucks. To date, the company remains to be the second largest seller of automotive products in the country. This signifies the perpetual trust and confidence of Mitsubishi Motors' customers in its products.

The Mitsubishi L300 cab chassis and Adventure remain to be the models that MMPC has been manufacturing for the last 30 years and 20 years, respectively. These products have been widely accepted in the Philippine market due to its high quality level of performance and flexibility to market needs. Their features and competitive price level made it so attractive even for entrepreneurs from small-to-medium scale business. Moreover, MMPC is indeed proud that parts' localization of the Adventure model had achieved the highest peak record at 67% while the Mitsubishi L-300 cab chassis' parts' localization is rated second at 61%. These proudly Philippine made products managed to sustain the plant's workforce and job generation extending from tier-1 to tier-3 suppliers and its nationwide dealerships. MMPC had contributed greatly to the economy in terms of tax contributions. In fact, MMPC was then recognized as the largest tax payer in the local government of Cainta.

In 2015, MMPC transferred its plant to Sta. Rosa, Laguna from Cainta, Rizal in consideration for its future plant capacity expansion. To date, MMPC has been preparing already for the production line set-up of the Mirage G4 and Mirage hatchback as its entry model into the CARS Program of the government. There have been several collaborations already done with the local suppliers of OEM parts. And soon it shall be holding ground breaking ceremony for the construction of a new press shop facility with an investment of more than Php2 Billion.

In the speech of MMPC's President and CEO, he said that: "Mitsubishi Motors Philippines Corporation shall continue its commitment in pursuing manufacturing operations in this country for the next 50 years! Our recent application to the CARS Program of the government shall attest towards this commitment".


Back to top

0 comments :

Post a Comment



Newer Post Older Post Home