July 18, 2016

BenQ announces ZOWIE as the new brand for E-Sports


BenQ, the world-renowned pioneer in display solutions designed for eSports, has officially launched the ZOWIE brand to represent the company’s future product releases in this market.

Following the recent announcement of its investment in ZOWIE GEAR, BenQ has further demonstrated its dedication to this segment by adopting ZOWIE as the new brand name for its gaming-related product line. BenQ will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the ZOWIE identity.

All future BenQ gaming-related merchandise will be introduced under the ZOWIE name. Combining the core competences of BenQ and ZOWIE, the new ZOWIE-branded eSports devices will focus on ergonomics and personalization to provide innovations that truly enhance player performance and enjoyment.

Also signifying the collaboration of the two brands, ZOWIE GEAR is refreshing the entire product lineup with minor changes in the color scheme of its logo.

All ZOWIE products will be released with the logo in red, to align with BenQ gaming monitor brand.

In addition to the changes in logo and packaging, the full line of ZOWIE mice has also been upgraded to the lighter OMRON 20mil switches and a 16-step scroll wheel.

The SR mousepad series will now be fully black with stitched edges, resembling the design of the TF-X series.

CAMADE will be released in black/red with the new logo to align with the new colors of the mice.

The new products will be available in the Philippines with all ZOWIE GEAR partners starting in August. For updates on the availability be sure to stay tuned to the retailers’ webpages as well as our own Facebook page – www.facebook.com/ZOWIEGEAR

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