As the local automotive industry enjoys continued uptrend upon opening the second half of the year, Carmudi Philippines the local arm for the leading vehicle platform around the world revealed that they are strengthening their presence in brand new cars by coming up with new service offerings for both the buyers and the dealerships.
Carmudi Philippines Chief Operating Officer Juan Gregorio Syquia said that the move guaranteeing the lowest-priced offers on brand new vehicle deals was opened locally for their business, to tap a good range of their target clienteles car dealers.
The Carmudi Philippines executive explained that the appealing price to buyers would go hand-in-hand with their new offering and would be a great addition to their used vehicle market that the platform is known for.
“Part of the car dealers marketing efforts is to tap lead generators such as Carmudi Philippines as advance marketing strategy. Aside from that, we gain car dealers as clients due to the brand success here as well as on the other parts of the globe. Our efficacy of generating leads to the appropriate target market has been known and we are happy we could help them out, Syquia explained.
He also said that their effectiveness to provide real, quality leads could provide notable information to buyers, giving them a more informed choice, apart from the guaranteed lowest price in the market.
Syquia made the statement following the 26.5 percent increase in year-to-date sales for the first 7 months of the year, after selling 197,448 units compared to 156,034 units.
He also clarified that the lowest price guaranteed deals are not designed as promotional gimmick. These lowest price guaranteed deals will be done as one fictional character have said it to infinity and beyond. We will give them the best pricing ever for the vehicle of their choice, Syquia elucidated.
Despite a minor slowdown in June sales, the local automotive scene has continued to reach another set of milestone figures, onward to accomplishing a steady increase on their year-to-date sales and reflected a stellar July month-on-month figures with the 22% rise, added Syquia.
The joint Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA) report stated that upon welcoming the third quarter, industry sales have reached 197,448 units, a 26.5 percent increase over 156,034 obtained for the same period last year.
Of the said figures, the commercial vehicle segment which holds 62.63 percent of the market reflected a 32.9 percent upsurge, from 93,035 in January to July 2015 to 123,658 for the same period this year.
Syquia said that with the sales trend, the robust economy that the country is enjoying and attractive deals, alongside the widespread use of the internet, the Philippine automotive market is ready to “overtake” last year’s figures.