|Strong Demand for Huawei’s P9 and P9 Plus Smartphones Leads to Significant Growth|
Huawei P9, the first smartphone co-engineered with Leica Camera AG has certainly kept itself as leader in dual-lens smartphone photography. Through the use of its RGB and Monochrome lenses, the P9 and P9 Plus allow people to be more artistic by capturing stunning images both in vivid colors and striking black and white. Non-stop entertainment and photography can also be enjoyed with its powerful and long-lasting 3000 and 3400 mAh batteries.
Huawei P9 and P9 Plus’ Leica Dual Camera
Key to the P9’s superlative imaging capabilities is a dual-camera design that fully unleashes the power of Leica’s optical lenses, renowned for precision and attention to detail, and subject to the industry’s most stringent quality screening requirements. The RGB camera on the P9 specializes in capturing color, while the monochrome camera is outstanding at acquiring picture detail. The two rear cameras of the P9 work in tandem to enable users to create images of superior detail, depth and color. The P9 truly excels in low-light conditions, as the dual-camera design guarantees more light and detail can be captured.
Each picture taken by the P9 carries the unique emotional resonance and timelessness that are the hallmarks of Leica, as users may choose between three film modes: Standard, Vivid Colors and Smooth Colors, depending on their personal preferences. With meticulous calibration of the P9’s camera parameters, each film mode faithfully renders the authentic color and style of Leica. By selecting the monochrome mode, P9 users can use their devices as a true monochrome camera to capture powerful and evocative black and white images of superior quality.
Deploying Huawei’s Hybrid Focus technology, the P9 captures images with superior speed, accuracy and stability. The P9 supports camera focusing based on three methodologies – laser, depth calculation and contrast – and automatically selects the one that yields the best result in any given environment.
The wide-aperture photography feature on the P9 allows users to experiment with innovative visual effects to create unique images and content. The P9 makes it easy to adjust the camera aperture to create bokeh and other depth-of-field effects, while keeping the main object in sharp focus.
Unprecedented Global Sales
After its successful launch in London last April, Huawei Consumer Business Group announced that they have achieved unprecedented global sales. Global shipments of the P9 and P9 Plus exceeded 2.6 million within six weeks of their release, with tremendous sales occurring in China, France, Finland and Britain. Instantly becoming a popular product, sales of the P9 are 130 percent higher than P8 sales in global markets. These outstanding results have increased Huawei’s global market share to 8.5 percent^ and cemented the company’s top-three position in the smartphone industry.
During Q1 2016, Huawei shipped 28.3 million units globally, a 64 percent increase year-over-year. Huawei also experienced notable achievements in regional markets:
- Strong P9 sales: The Huawei P9 has huge popularity globally, achieving significant numbers of pre-orders and sales. In China, over 5 million online pre-orders were made within a week since its global release in London.
- P9 vs. P8 sales: Sales of the P9 are 130 percent higher than P8 sales in global markets outside of China. In France, P9 sales are up more than 1,000 percent higher than P8 sales. P9 sales are also up more than 400 percent in Poland and Finland, and more than 300 percent in Britain, over those of the P8.
- Growing popularity in global markets: After the P9’s global launch in London, its popularity in various regions has continuously increased with wide-ranging promotion activities. In Egypt, as the major sponsor of the Fashion Festival in Cairo, branded elements of Huawei and the P9 were seen throughout the event while P9 smartphones were also used to take selfie by celebrities and models on-stage, resulting in massive media attention. In Hong Kong, Huawei collaborated with renowned photographer Water Poon and celebrity Simon Yam on the P9’s photo gallery at an outdoor bus shelter located at a prominent location, maximizing its reach to diverse audience. In Germany, the P9 has also received significant accolades, including: “Technology Award” from Hardware Luxx; “Recommendation Award” from Allround-PC.
“Huawei is focused on creating premium devices that exhibit our dedication to flawless design and technological innovation,” said Richard Yu, CEO, Huawei Consumer Business Group. “These high end devices are attracting more fans than ever before, who want to use the latest and most innovative smartphone technology. When consumers around the world are lining up to be the first to buy Huawei’s flagship smartphones, as they have for the P9 and P9 Plus, it's clear the appeal of our devices is universal.”
The P9 and P9 Plus are available in Huawei concept stores and distributors nationwide at P23,990 and P29,990 respectively. The P9 Lite is also be available at P12,490. Consumers can also avail of these through different Globe and Smart Postpaid plans nationwide.