October 4, 2016

Honda sales up by 19% versus year-ago performance

The New City and the New Mobilio

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines, proudly announces its sales performance for the month of August 2016. HCPI’s Year-To-Date (YTD) sales grew by 19% from January to August with a total of 14,496 vehicle sales, compared to the same period in 2015 with 12,167 vehicles sold. The reported sales increase is attributed to the brand’s main contributors, particularly the New City and the New Mobilio.

The New City remains as the best-selling model among HCPI’s fourteen (14) vehicle line-up with a remarkable 41 percent share in HCPI’s year-to-date sales. It also advances its segment for leading the 1.5-liter sedan category. HCPI strives to increase its City sales by introducing a new Limited Edition Variant for its only locally produced vehicle. The New City 1.5 E Limited Edition Variant is equipped with exclusive Daytime Running Lights (DRL), Door Visors, speed-sensing Auto Door Lock, key fob with Panic Button, and a Limited Edition emblem.

Furthermore, HCPI takes pride in the New Mobilio for contributing a significant 24 percent in HCPI’s year-to-date sales, and is now HCPI’s second best-selling model. Since its introduction in the Philippine market last year, the New Mobilio already leads the 1.5-liter Multipurpose Utility Vehicle (MUV) segment with 127% sales ahead of its main competitor.

HCPI continues to serve the market by constantly developing and providing more high-quality vehicles. During the 6th Philippine International Motor Show, HCPI launched its newest 7-seater SUV, the All-New BR-V. The All-New BR-V’s spacious 7-seating capacity, masculine exterior design, conveniently-sized body, advanced features, and top-notch safety technology will surely delight the Filipino family looking for a fully-packed but affordable SUV.

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