February 5, 2015

Brainly kicks off 2015 with 7 million unique users in Asia after just one year



Brainly
World’s Largest Social Learning Network opens its NYC office and focuses on key-hirings.

At the beginning of 2014, Brainly breached the borders between continents and went global, making Asia one of its key targets. All in all, the brand launched five versions in Asia - Indonesia, The Philippines, India, Malaysia and Thailand, which altogether make up almost 20% of all 40 mln unique users visiting Brainly each month.

Brainly's Philippine version, brainly.ph, noted a substantial and steady growth last year – it was seen by almost 2,5 mln people. The most popular question was seen 35 thousand times. All of questions and answers are meticulously checked by a well-structured team of moderators. The market shows great promise of further development, especially with the soon-to-be-released mobile app (more details soon).

At this time, following last October’s $9 million series A investment led by Boston’s General Catalyst, Brainly races into 2015 with several major announcements.

Brainly discloses two key senior additions:

  • Julien Zakoian joined Brainly as Chief Marketing Officer in January 2015. Zakoian previously served as CMO at vente-privee.com, a $2 billion revenue European e-retailer. He also started and managed eCommerce activities for Monoprix, a $5 billion revenue French retailer. Zakoian brings to Brainly extensive experience in brand management, user growth and engagement in fast growing environments.
  • Jason Green joined Brainly as Chief Technology Officer in January 2015. Green was formerly CTO at Wimdu, Europe’s largest city peer-to-peer property rental site, receiving over $90 million in funding from Rocket Internet and Kinnevik. Green has significant experience with early stage startups, previously founding several tech companies and a headhunting agency. Green excels in operational management and is an advocate of lean execution and constant improvement through iterative development. 

Brainly is excited to open its NYC office, which will accelerate hiring in the U.S. and bring the team closer to the local audience. “There are many online education websites designed specifically for teachers and parents. Brainly has always been about education from students’ perspective and our motto is students first” - says Michał Borkowski, Brainly’s co-founder and CEO. Additionally, the company plans to increase its advantage by simultaneously opening a Berlin office to attract high quality Western European talent.

Brainly will continue to improve the features users care about and is excited to launch new ones that focus on the company’s long-term goal to empower students to help each other learn more efficiently. Thanks to the recent funding the team will work towards fulfilling its mission to “inspire students to learn and explore knowledge in a collaborative community.”


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