Globe is No.1 in postpaid, says revenue market share is new global standard for leadership claim
Globe Telecom claims the top spot in the mobile postpaid business, coming to terms with the new global standard of using revenue market share to establish market leadership and challenging a recent claim made by its rival, the PLDT Group that continues to use subscriber base as its basis.
Globe Senior Advisor for Consumer Business Dan Horan pointed out that there is a reliable measure of market leadership that is being used across the world for telecommunications. “Revenue market share has been seldom used in emerging markets such as the Philippines, and it’s about time to change this with Globe setting the standard,” he added.
Globe dominated the mobile postpaid segment in revenue market share, with revenues of P29.9 billion and market share of 58% in a two-player market in 2014, with combined revenues of its two competitors reaching P21.7 billion, translating to a combined 42% revenue market share. Globe postpaid revenues ending 2014 grew 11% from previous year’s P27.1 billion. As a solid contributor to overall mobile business, postpaid revenues formed 38% of total mobile revenues in 2014.
Horan added, “The global metric that uses revenues as a basis to define market leadership is one that is profitable and sustainable. Clearly, mobile postpaid is a segment that Globe has dominated through the years based on this global leadership metric. Since 2012, Globe led the mobile postpaid business and saw consistent revenue growth (see chart below). Our leadership in the postpaid business is clearly unprecedented, with sustained growth in this segment and our breakthrough offers and innovations attracting new customers.”
|Data from officially disclosed figures by Globe and the PLDT Group|
Sustaining its market leadership in 2015, Globe recently launched a revolutionary postpaid plan offer, the new myLifestyle Plan, to boost the digital lifestyle experience of its customers who have fully embraced data and content usage on their mobile phones.
The new myLifestyle Plan gives customers access to an easier and simplified plan offer starting at P499 a month which comes with built-in unlimited calls and texts to Globe & TM plus freebies such as the Navigation Bundle which gives customers all day, all month access to apps such as Waze, Grab Taxi, Google Maps, MMDA, and Accuweather, 1 GB Globe Cloud for easy and hassle-free storage of files and photos, and Gadget Care that allows customers to protect their devices against theft and accidental damage.
On top of the base P499/month plan, Globe postpaid customers can avail of add-on services like Surf Packs for their mobile internet needs, which are bundled with exclusive access to Spotify and/ or NBA League Pass. Customers can choose from GoSURF99 for 100MB of mobile internet monthly to as much as 15GB monthly with GoSURF2499.
For a richer data experience, myLifestyle Plan customers can also choose from any of the Lifestyle Packs, which includes Music (Spotify), Productivity (Work Bundle for access to Evernote, Gmail, Yahoo Mail, and Globe Cloud), Life (Navigation Bundle, Explore Bundle for access to Agoda, Cebu Pacific, PAL, and Trip Advisor; and Shopping Bundle for access to Amazon, AyosDito, eBay, OLX, and Zalora), and Social (Chat Bundle for access to Viber, Facebook Messenger, KakaoTalk, Line, WeChat, and WhatsApp; Photo Bundle for access to Instagram, InstaSize, Photo Grid, and Photo Repost; ChatApp for access to Viber or Facebook Messenger; and standalone access to Facebook or Twitter).
Moreover, they can also get extra calls and texts to other networks, as well as landline and international services with the Classic Packs.
All promo packs chosen will then be added to the P499 base plan, which will be equivalent to the customer’s monthly service fee (MSF). Customers then get to choose from a wide range of free devices and gadgets, depending on their MSF. The more services they add on top of the base plan, the better the handset they can get.