LG Electronics recently announced that it will begin the first overseas rollout of its fun and customizable AKA smartphone. Originally designed for the domestic market, AKA was first introduced to Korean customers at the end of 2014, where it has seen healthy sales and positive customer feedback for its originality and sense of humor.
AKA is available in four different personas, from Eggy in yellow who falls frequently in love, the ever-so-impulsive Wooky in white, the soft-hearted and music-loving Soul in navy and Yo-Yo in pink who is always on a diet. The characters’ personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones. In addition to each AKA’s interactive, animated eyes, owners can customize their phones with stickers (provided), markers or paint, for a true DIY experience. This customer-centric thinking helped AKA win an iF Design Award for its unconventional approach to smartphone design.
With a global audience in mind, LG tweaked the AKA lineup by adding an emotional UX element. Some of the additional features include customizable glasses and eyebrows for each pair of eyes. Another unique UX feature is the included Art Toy figurine, which can be digitized and integrated into the phone’s user experience. Snapping a photo of the accompanying figurine with AKA’s Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies. Other camera features come straight from LG’s premium handsets and include Laser Auto Focus, Touch & Shoot and Gesture Shot.
LG AKA Specs
5-inch HD (1280x720) IPS display, 294ppi
1.2GHz quad-core processor
Android 4.4 (KitKat)
1.5GB of RAM
16GB of internal storage
microSD support up to 32GB
8MP Laser AF camera with LED flash
2.1MP front-facing camera
Bluetooth 4.0 / NFC / USB 2.0
3 HSPA / 4G LTE Connectivty
WiFi 802.11 b/g/n / GPS with A-GPS
Li-Ion 2,610mAh battery (removable)
138.7 x 71.9 x 9.9mm (dimension)
135.5g (without font slide cover) / 157g (with front slide cover)
Color: White / Yellow / Navy / Pink