Committed to transform the digital lifestyles of Filipinos, Sony unveiled a new campaign to find the new face of Xperia – The Search for The Next Global Exemplar.
The campaign aims to look for the Sony superfan who holds the qualities of the Xperia brand in the highest regard. The Global Exemplar should be passionate about Xperia and the qualities of the brand such as two-day battery, high-quality camera, and durable performance, among others. At the end of the search, Sony will choose one winner from each participating country to be the face of Sony Mobile and the regional winners will get a photoshoot package in Manila to include an advertising spread. The Philippine winner will get an additional Sony Home Entertainment package of a 50-inch BRAVIA TV and Soundbar worth Php76,000.
To join, fans should choose one of the seven Xperia features they think they embody most. They need to show this by uploading a recent photo of themselves to the Sony Mobile Campaign microsite. Fans should provide the photo with a caption of less than 25 words to explain the Xperia quality they exemplify and why.
The seven features of Xperia fans can choose from are: 2-day battery life; Waterproof; PS4 Remote Play Capabilities; High-quality camera even in low-light conditions; Digital Noise Cancelling; Connectivity with accessories: SmartWear and High-resolution audio.
The call for Xperia’s entries started on May 26 and will end on June 14. The new face of Xperia will be featured on promotional materials and Sony’s official social media accounts for the world to see.
“At Sony, we create unique brand experiences that consumers will enjoy and so we strive to develop the most compelling line of mobile devices,” shares Jhoana Benedicto, Marketing Officer for Xperia. “We are excited to bring this campaign to Filipinos and share the same passion for technology with everyone around the world. With this campaign, we’ll be able to showcase the Filipino talent & creativity.”
The Search for the Next Global Exemplar is just the first of a bigger story that Sony has to tell this year, so fans and consumers are encouraged to stay tuned for more surprises and updates. Be part of Xperia history and join today!