November 6, 2015

Epson: We're taking down the laser printer

Epson M100

Epson revolutionized the Philippine printing industry by introducing the L-Series genuine ink tank system printers back in 2011. By offering a winning inkjet printer with proven durability, stunning print quality, and the lowest printing cost, the L-Series propelled Epson to be the Number 1 inkjet brand in the Philippines.

Leveraging on its enviable position as the Inkjet market leader, the expertise it has garnered from tried-and-tested L-Series, and learnings from customer feedback, Epson is set to conquer the laser printer segment with its alternative monochrome inktank system printer: the M-Series.

“The M-Series is Epson’s superior alternative to the laser printer. It offers laser quality prints, but it’s faster and far more economical,” said Epson Philippines Inkjet Product Manager, Russer Cabrera.

For PhP565 per bottle, the Epson M-Series has an ultra-high yield of 6,000 pages – 12x cheaper than laser printers. It has a print speed of up to 34ppm (15ipm), similar to laser print-outs (the pigment-based ink of the Epson M-Series produces water-resistant and fade-resistant prints), and is energy efficient (lower energy consumption than conventional laser printers).

Epson M-Series Comparison Chart

“Because of the undeniable cost savings that the M-Series provides, we are confident that the discerning Filipino businessman will love and choose the M-Series over alternative laser printers. It’s time to move past traditional technology and embrace what will serve the needs of tomorrow,” added Cabrera.

Cabrera recognizes that some laser printer customers are yet to be ready in making the transition to M-Series ink tank printers. That’s why Epson still carries traditional laser printers for these customers. “We give the customers what they’re looking for. Once they’re ready to switch to the more cost efficient option, we will then help them with the M-Series printer perfect for their needs. In the meantime, Epson still has laser printers in their product lines,” clarified Cabrera.

Epson M200
The Epson M200 all-in-one monochrome printer

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