June 21, 2016

NIDA Rooms announces partnership Via.com

NIDA Rooms

NIDA Rooms, the largest virtual hotel chain in Asia announces a new partnership with Via.com. The partnership enables Via.com’s travellers to customize holidays easily by having a wider selection of over 3,500 hotel rooms in Asia from NIDA Rooms.

Kaneswaran Avili, Chief Executive Officer of NIDA Rooms said “This strategic partnership enables NIDA Rooms to reach out to more travellers, as Via.com has served over 2 million guests in Asia. NIDA Rooms and Via.com hold similar value of offering a value for money products for our customers. The collaboration is timely as NIDA Rooms Philippines was launched at the end of May with over 200 hotels.”

Avili added that Via.com is Asia’s largest Online Travel Agent and the company has always been in the forefront of the industry, creating new avenues and continuously reinventing the online travel booking industry segment by introducing new offerings to customers with the aim of making everything simple.

Ramesh Samineni, Country Head of Via.com Philippines said "NIDA Rooms enables travel agents and their customers to book hundreds of standardized rooms in different hotels all over the Philippines. This is a very exciting partnership as VIA will be the first online travel portal in the Philippines to launch this new business concept."

Via.com has changed the landscape of travel industry in each country by having over 90,000 resellers offering comprehensive travel products. It creates new avenues and continuously reinvent the online travel booking industry by introducing new offerings to customers with the aim of making everything simple.  Today, Via.com is the leading travel network in India, Philippines, Indonesia, Singapore and UAE.

Incorporated in September 2015, NIDA Rooms has changed the playing field in the hospitality industry in Asia with a fresh new business model. The company partners with selected hoteliers and secures certain number of rooms. Those rooms are branded as NIDA Rooms and are offered through various online channels mainly their website and mobile applications in Google Play Store and Apple App Store. Rooms sold under the NIDA Rooms brand name has certain criteria that hoteliers need to adhere to namely quality and services that make a hotel stay comfortable.

“In a short span of eight months, we have secured over 3,500 hotel partners located strategically throughout Thailand, Philippines, Indonesia and Malaysia. We will be continuously expanding our reach in Asia with immediate plans to penetrate markets like Vietnam,” Avili said, adding that the company’s main aim is to offer customers various types of accommodation at the Right Location, for the Right Price with the Right Quality.

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