First in Visayas: Power Mac Center Apple Premium Partner store opens in SM City Iloilo

Power Mac Center (PMC) is marking another first in its 31-year history. The first-ever Apple Premium Partner (APP) store in the Visayas opens at SM City Iloilo, bringing the one-stop complete Apple experience closer to more customers nationwide.

Complete Apple experience goes nationwide

With the highest classification of reseller stores worldwide, an APP is distinctly minimalist, modern, and contemporary in design, mirroring the experience in an Apple Store where retail, service, and training are all in one place. In the Philippines, only PMC is authorized to open APP stores yet.

“Finally opening an Apple Premium Partner store in the Visayas is a celebration of the journey where we constantly reinvent how we serve customers. Through this new hub, we hope to build a stronger, more connected community of Apple fans that put technology to good use, not only in Iloilo but the entire geographical region,” said PMC Director for Marketing and Product Management Joey Alvarez.

Investing in local economic growth

As PMC continues to grow, it brings communities with it, creating jobs and extending support to help them develop their own ventures. With APP stores offering retail, training, and service altogether, opportunities for career growth among local talents are aplenty, ultimately contributing to a livelier local economy.

Every store also has a broader mission: to bridge the implementation of the Apple ecosystem to workplaces, organizations, schools, colleges, and universities. As an Apple Premium Partner, Apple Premium Reseller, Apple Authorized Education Reseller, Apple Authorized Service Provider, and Apple Professional Learning Provider, Power Mac Center is fully equipped to deliver expert advice and service to organizations in Iloilo and the entire Visayas looking to streamline their operations and elevate their stakeholder experience.

Complete your holiday shopping

In celebration of the first APP store in the Visayas, customers can enjoy special in-store promotions exclusively at PMC SM City Iloilo until December 21, 2025 only. This includes:

• Up to P20,500 off on select Apple devices
• Up to P2,700 off on select AirPods models
• Up to P2,490 off on Apple TV models
• Up to P1,500 off on select Apple accessories
• Up to 90% off on select premium accessories
• Up to additional P1,000 on your trade-in value when you trade in your current device
• Up to P33,000 off on 24-month installments using a BPI credit card
• Up to P28,000 off on participating Mac models using a UnionBank credit card
• Up to P9,000 off on iPhone 17 series models and iPhone Air with an EastWest Bank, HSBC, RCBC, or Security Bank credit card

Terms and conditions apply.

On the training side, expect free in-store group demos every Friday to Sunday where anyone can build new skills and discover tips and tricks to fully maximize the capabilities of their Apple devices.

Meanwhile, a service offer of 50% off on diagnostics and non-repair services is available on December 19, 2025. Offer is exclusive to Power Mac Center SM City Iloilo customers only.

Rack up 1 Infinite loyalty points

All purchases and service transactions completed at the new PMC SM City Iloilo APP store earn customers 1 Infinite loyalty rewards. The premium rewards program grants customers points they can use to redeem premium devices, accessories, and select services and training courses. Members are also entitled to up to 50% discount on Apple training courses and other exclusive perks from Basecamp and Mobile Care, PMC’s official training and service arms.

To participate, new and existing members can simply download the 1 Infinite app from the App Store or Google Play and create an account or log in using their registered email address. Full details on the loyalty program are available at powermaccenter.com/pages/1-infinite.

Power Mac Center Apple Premium Partner SM City Iloilo is on the 3rd Floor, open daily from 10 AM to 9 PM. It is the 11th APP store nationwide, counting nine in Luzon and NCR and one in Mindanao.

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