April 18, 2015

Travel light with new high performance, high zoom Sony Cyber-shot DSC-HX90 and DSC-WX500

Sony Cyber-shot DSC-HX90 and DSC-WX500

Carry less, shoot more: two new travel-friendly cameras from Sony put fabulous holiday photo opportunities in closer reach this summer. The world’s most compact cameras in their class, the Cyber-shot DSC-HX90 and DSC-WX500 are big on sheer picture quality plus plenty of easy-to-use pro-style functions.

Despite sharing a raft of technologies that deliver amazing picture quality, the two cameras offer a distinct choice for photographers looking for a compact high- zoom camera. Both are built around extremely high quality optics with a ZEISS Vario-Sonnar T 30x zoom lens and benefit from the power of an Exmor R CMOS sensor with 18.2mpii and BIONZ X processor but for the photographer who prefers to frame their shots more traditionally, the HX90 features a pop-up OLED viewfinder and a Control Ring that can be assigned to functions like manual focusing or step zoom. The feeling of control when using the HX90 is further enhanced by a new ergonomic grip for sure, comfortable handling in any situation. For photographers who want to add perfectly framed selfies to their repertoire, the HX90 and WX500 have a 180 degree tilt LCD screen so you can see exactly how you will appear in your shots.

Despite their pocket-sized dimensions, both the HX90 and WX500 benefit from 5-axis image stabilization which keeps pictures blur-free even when exploring the outer limits of the camera’s zoom range whilst shooting movies.

Packing a huge 30x optical zoom range into the tiny camera bodies, the high-quality ZEISS Vario-Sonnar T lens pulls friends and family, wildlife and distant scenes closer. The advanced design ensures impressively sharp, low-distortion images, even at high zoom settings where budget optics struggle to main clarity and definition. Want to go larger still? Clear Image Zoom boosts magnification to a gargantuan 60x, with Optical SteadyShot and 5-axis image stabilization keeping handheld camera wobbles in check for crisper handheld Full HD videos.

The subtlest details in any scene – even moonlit beaches and cafe interiors – are captured effortlessly by the back-illuminated Exmor R CMOS image sensor with 18.2 effective megapixels. Sony’s advanced BIONZ X image processor ensures stills and Full HD movies with incredible colors, richness and realism.

Available on the HX90/HX90V only, the framing shots on sunny days is a pleasure with the OLED Tru-finder that pops up whenever it’s needed. Images are bright, crisp and clear, with high contrast and vivid colors.

Top-notch selfies are a doddle with the 3.0-type LCD that tilts up to 180 degrees for comfortably framed arms’ length portraits. The high resolution (921k dots) monitor is also handy for composing and retouching shots with the camera’s built-in Photo Creativity and Beauty Effect functions.

The Fast Intelligent AF system on the new models has been inherited from Sony’s award winning α7 series of cameras. An improved spatial object detection algorithm realizes a more optimal and accurate lens drive to make auto focus even faster for capturing fleeting moments with ease.

Serious snappers will also appreciate extensive control modes, Memory Recall and a Control Ring that can be assigned to functions like manual focusing or step zoom.

Better-looking movies are assured by Full HD 60p/50p recording using the XAVC S format at 50Mbps for great-looking video – with no on-screen noise and artifacts, even when you’re capturing fast-moving kids, pets or jet-skis. P/A/S/M modes give extra creative control over your video footage, while Intelligent Active Mode with 5-axis image stabilization steadies image wobbles when you’re following moving subjects.

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