May 15, 2015

Lenovo teams up with Lazada to exclusively launch the A7000 Smartphone in Southeast Asia

Lenovo A7000 now in the Philippines
Lenovo A7000 now in the Philippines: Specs, Price and Availability

Lenovo recently announced that users in the Philippines and five other ASEAN countries will be able to buy the much awaited Lenovo A7000 Smartphone via Lazada, Southeast Asia’s number one online shopping and selling destination.

Philippine customers may also purchase the A7000 on Lazada Philippines’ online store during a flash sale to celebrate the launch. This is the first time Lenovo is doing a concurrent launch across six ASEAN countries.

As the world’s first smartphone featuring all-new Dolby Atmos technology, the Lenovo A7000 smartphone is built for entertainment on a budget. Perfect for smartphone users who consume large amounts of movies and videos, the A7000 has a 5.5” HD screen and MediaTek 4G LTE True8Core processor. Rounded out with dual 8MP and 5MP cameras and adaptive VIBE UI 2.0, the A7000 is a responsive multimedia performer which promises a fulfilling user experience.

“Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we see a significant change in the traditional business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take the step forward to meet our common goal,” said Dino Romano, Lenovo Smartphone Philippines’ Country Head.

Lenovo A7000 Specs, Price and Availability

Lenovo has adopted the use of the online-to-offline (O2O) business model to emphasize customer engagement, quicker response and effective social media communication. This model was successful in India and Indonesia and will be adopted for Lenovo’s tie-in with Lazada to penetrate key markets in the region such as Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

“We are excited to exclusively retail the Lenovo A7000 Smartphone across the six Southeast Asian countries that Lazada operates in, having already experienced our successful partnership in Indonesia. I am confident that our market leadership and reach to approximately 550 million consumers in the region, along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership,” said Mr. Inanc Balci, CEO and Co-founder, Lazada Philippines.

Online buyers of the Lenovo A7000 are assured of worry-free ownership as the handset will be covered by Lenovo’s official one-year warranty and supported by the thirty (30) Lenovo Mobile service centers and collections points nationwide.

Lenovo A7000 Specs
Dual-SIM / Dual-Standby
5.5-inch HD (1280x720) IPS display, 267ppi
1.5GHz octa-core MediaTek MT6752m processor
Android 5.0 (Lollipop)
Mali-T760MP2 GPU
8GB internal storage
microSD support up to 32GB
8MP rear camera with LED flash
5MP front-facing camera
4G LTE / 3G / WiFi 802.11 b/g/n
Bluetooth 4.0 w/ A2DP / microUSB
Dolby ATMOS surround sound
GPS with A-GPS / FM Radio
Li-Po 2,900mAh battery
152.6 x 76.2 x 8mm (dimension)
140g (weight)
Color: Onyx Black or Pearl White

Price and Availability
The Lenovo A7000 will be available exclusively on starting 12 noon on May 21 and is priced at Php7,390.

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