|World’s major players making their mark at Asia’s pinnacle ICT, broadcasting and digital multimedia industry event|
Taking Asia Pacific by storm, IDC predicted that by the end of 2017, 60 per cent of APAC 1000 enterprises will have digital transformation at the center of their corporate strategy. Bringing together global leaders as well as emergent players providing the technology and innovations that are enabling digital transformation of businesses and cities all around Asia, CommunicAsia2016, EntepriseIT2016 and BroadcastAsia2016 will be held from 31 May – 3 June 2016 at Marina Bay Sands Singapore.
Major tech trends that are the pillars of today, and tomorrow’s smart cities and smart enterprises such as the Internet of Things (IoT), smart technologies, cybersecurity, big data analytics, mobility, TV Everywhere and many more are represented by more than 1,840 global companies at the events.
“Smart cities and enterprise development have moved from concept to application, with our everyday lives becoming smarter and more mobile. In line with the growing importance of IoT and smart cities building amongst businesses in the region, CommunicAsia2016, EnterpriseIT2016 and BroadcastAsia2016 have gathered the biggest names in technology and innovation that are driving rapid digital transformation in Asia, and around the world. At the latest installation of NXT cluster @CommunicAsia, participants will see a significant focus on IoT and smart cities, with exhibitors showcasing next generation intelligent and intuitive solutions that will enable businesses to become smarter, more connected, more equipped and future ready to harness the opportunities arising from Asia,” says Victor Wong, Project Director of Communication Events from event organiser, Singapore Exhibition Services.
Transforming the enterprise
Enterprises across Asia Pacific remain positive in the opportunities that digital transformation and technology bring. In Singapore, a recent survey by ISCA found better technology adoption to be a key focus area for businesses to enhance productivity and innovation. In addition, a recent PwC report found that 1 in 5 (22 per cent) think that the region will be transformed by the likes of robotics, connected sensors and more.
Making their debut participation at CommunicAsia2016, Microsoft will be showcasing a host of solutions to aid in the transformation of smart enterprises. “We are excited to participate at CommunicAsia. With more than two billion devices connected to the cloud every day, it is estimated that our mobile-first, cloud-first world is producing at least 2.5 quintillion bytes of data every day,” says Mr. Justin Spelhaug, General Manager, Marketing & Operations, Microsoft Asia Pacific.
“This incredible volume of data is the value currency in the digital economy. Forward thinking businesses realise that the ability to analyse data and garner real time insights is increasing their revenue streams and giving them a competitive advantage. With businesses now having the opportunity to collect and monitor data through the Internet of Things and powerful analytic tools, trusted, secure and hyper-scale cloud capabilities have become all the more necessary to bring greater advantage to data analytics. Leaders across businesses in Asia need to consider the security and compliance position of their cloud vendors to protect customer data and ensure they stay in control of their own data.”
Spelhaug added, “The solutions we are showcasing at CommunicAsia empower organisations to focus on their digital transformation journey to stay competitive through expediting data analysis and ensuring trust in the cloud.”
Transforming our cities
From Singapore’s Smart Nation Initiative, Indonesia’s Digital Economy development to Smart Cities mission in India, hyper-connectivity and digital transformation have fueled governments and enterprises in their take up of smart technologies around the region. With the Asia Pacific IoT market forecasted to reach US$79.3 billion by 2020, nations and businesses are now aggressively tapping on this opportunity to be more productive.
Leaders in the global IoT space, Greenwave Systems will also be making their inaugural appearance at CommunicAsia2016. Mr. Jim Hunter, Chief Scientist & Technology Evangelist, Greenwave says, “The IoT industry is growing exponentially as the number of connected devices in the household, enterprise, and city multiplies, enabled by the ability to remotely control these devices using cloud-based applications and wireless technology. As IoT permeates every aspect of consumer's lives, the data that these IoT devices generate will revolve around keeping people healthier, saving resources (money, materials and time), and improving the quality of life, and we are thrilled to showcase the connected future at CommunicAsia2016.”
Content is now on-demand and at consumers’ finger tips with active Asia Pacific OTT video subscribers reaching 494 million last year. With entry of disruptive players like Netflix in Asia Pacific coupled with today’s increasingly demanding consumers, the broadcasting industry now faces new challenges in OTT, digital media asset management, video delivery, TV monetisation strategies and more.
Imagine Communications, and veteran exhibitor at BroadcastAsia’s growing TV Everywhere! Zone, will be showcasing the latest solutions in IP transformation. “BroadcastAsia is a pivotal part of our annual calendar and Imagine Communications has been attending this show for many years as it provides the ideal platform to discuss the changing trends and technologies with the key industry leaders from across the region,” says Joe Khodeir, senior vice president, Asia Pacific for Imagine Communications. “At this year’s show we will be demonstrating some of our next-generation video infrastructure, advertising systems and workflow management solutions that will help media companies transition away from legacy, proprietary hardware to IP-enabled, software-defined and cloud-virtualised environments and provide the freedom to grow, change and adapt as and when they are ready.”
Khodeir added, “We recognise that our customers have existing capital investments to be respected, and we are here to help them deliver compelling, commercially successful content today while developing a strategy to make the transition to an IP-enabled, software-defined future.”