Sony Xperia P named European Green Smart Phone 2012-2013 by EISA due to its energy efficient design!

The Sony Xperia P, the world’s first smartphone to use Sony’s WhiteMagic technology to boost screen brightness, yet in power save mode, WhiteMagic reduces backlight power consumption by up to 50% has been recently been named European Green Smart Phone 2012-2013 by EISA due to its energy efficient design. More details after the jump.

EISA (European Imaging and Sound Association) is an industry body representing 50 tech-focused magazines from 19 countries. Here’s what they had to say about the Sony Xperia P:

“The smart phone market is developing rapidly as models come packed with ever-increasing functionality. Unfortunately, the trend towards the use of bigger screens and embedded batteries can make recycling harder. The Sony Xperia P outperforms the competition in terms of energy performance while making efficient use of materials of environmental concern, such as precious metals and has a low copper content. With the Xperia P, Sony successfully follows the performance of last year’s winner, its Xperia Mini.”

Source: Sony Xperia Product Blog