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Sun Cellular awarded back-to-back Philippines Mobile Service Provider of the Year by Frost & Sullivan

Mobile operator Sun Cellular has been recognized once again as Philippines’ Mobile Service Provider of the Year for 2012 by Frost & Sullivan Asia Pacific Best Practices Awards. This is the second straight year that Sun Cellular got the distinction from the global research and consultancy firm.

“We are happy to be acknowledged as the best for two years in a row, and now that we are part of the PLDT Group, we expect things to get even better,” says Orlando Vea, Sun Cellular’s President and Chief Executive Officer.

Coming from its intensive research and rigorous rating process, Frost & Sullivan lauded Sun Cellular for its consistent and robust growth in terms of market share, revenues and subscriber acquisition rate.

“Serving over 14 million mobile subscribers in 2011, Sun Cellular had outperformed the market average with an annual revenue growth of 14.4%. Sun Cellular is instrumental in injecting competition in the Philippines mobile market with best value offerings. Its ‘Call and Text Unlimited’ services have been popular and effective in gaining market share,” says Ms. Serene Chan, Industry Analyst – Telecom Sector, Asia Pacific ICT Practice of Frost & Sullivan.

Chan also pointed out to Sun Cellular’s innovativeness in launching new services in the age of social media, making it a very resilient player in the fast-paced mobile industry.

“With a strong market penetration strategy, it comes as no surprise that Sun Cellular has been growing above the market average rate. Between 2007 and 2011, Sun Cellular’s mobile subscribers had grown substantially over the last five years. By the end of last year, the operator held 15.6% share in the market,” Chan said.

Reporting a strong net service revenue growth of 17%, for the first half of 2012, Sun Cellular has enjoyed not only a positive and upward business movement but also attained leadership in the industry in terms of growth.  It attained a 15% growth for its Prepaid segment and a 46% growth for its broadband business for the same period.

“Part of Sun’s success is its ability to come up with exciting offers that makes it the good choice for consumers given its best value-for-money proposition,” said Charles A. Lim, Sun Cellular COO. “For example,  we now have the ‘Sundroid Promo’ wherein for only P600 per month, you get not only an Android smartphone but a WiFi Android tablet computer as well” Lim enthused.

Frost & Sullivan is a growth partnership company that has been working closely with some of the world’s leading businesses for the creation of solutions and dynamic industry strategies. Being a steadfast advocate of growth and business development, Frost & Sullivan presents various awards to companies that show exemplary performance in terms of market leadership, innovation and business strategies.

In 2009, Sun Cellular first garnered the Most Promising Telecom Service Provider of the Year Award from the same award-giving firm. After its integration into the country’s largest telecommunications conglomerate, Sun Cellular is now looking at further growing its business to better serve its over 16 million subscribers and intensify even more the quality of its services nationwide.

“As we seek to address more consumer demands and face even tougher business challenges, we will always be grounded by the call to consistently outshine our own performance year over year – through continuous innovation, network enhancement and betterment of overall service delivery,” shares Lim. “All these, to enhance the customer experience at the end of the day.”

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