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Smart is top contender at Asia Communication Awards

Smart Communications (Smart) has garnered seven nominations at the prestigious Asia Communication Awards (ACA) – the highest number of finalists from a single company this year. The country’s leading wireless services provider is gunning for a three-peat as Asia’s Operator of the Year, having won the award in 2011 and 2012. Smart is the only Philippine operator shortlisted in the said category.

Its “Live More” campaign, which encourages people to make the most out of life by connecting to the Philippines’ largest and strongest mobile network, is in the running for Best Brand Campaign.

SmartNet, the groundbreaking mobile application platform of Smart subsidiary Voyager Innovations, was named one of only two contenders for Best Content Service.

Two of Smart’s customer service projects were selected as finalists for Best Customer Service Initiative – the Jump Springboard Customer Education Program, which provides guests of the Jump Experience Center in SM Megamall with free and fun learning sessions about communications technology; and the Customer Ambassador Program, which entails the deployment of trained ambassadors in Smart Stores to quickly resolve visitors’ concerns.

Shortlisted for the Social Contribution Award are Project Zero, an empowering livelihood initiative for an Iloilo community which promotes zero waste; and Smart’s expanded implementation of the Dynamic Learning Program, a non-traditional teaching method developed by Ramon Magsaysay awardees Chris and Marivic Bernido.

Other major industry players shortlisted in this year’s ACA are PLDT, NTT Communications, Huawei, Telstra Global, Hutchison Global Communications, and StarHub.

Winners will be announced on June 30 in an awarding ceremony to be held in Singapore.

Organized annually by London-based industry publication Total Telecom, the ACA recognizes the achievements of Asia’s traditional carriers, multimedia content providers, vendors, and other communication service providers.

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