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Globe brings “shopping experience” to subscribers using rewards points

Globe Telecom brings customization to its customer loyalty program MyRewards MyGlobe with the launch of a new rewards system that recognizes rewards points as a form of payment. With a straightforward points-to-peso conversion of 1 point = P1.00, subscribers can now use their rewards points as actual cash and redeem movie tickets from Ayala Malls Cinemas or purchase food and beverage items from Figaro Coffee Company and Wendy’s Hamburgers.

More recently, Enchanted Kingdom and Sunglass Hut joined the list of partner-merchants to allow subscribers to redeem park passes and eyewear products, respectively. In photo launching another first in Philippine telco are (from left) Figaro Coffee Company CEO Crismel Verano, Globe President & CEO Ernest Cu, Globe Head of Customer Lifecycle Management Jay Beltran, and Ayala Malls Cinemas Deputy General Manager Atty. Rolly Duenas.

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