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HTC introduces new mid-range Desire 601 and entry-level Desire 300

HTC Desire 601

HTC has just announced the addition of the HTC Desire 601 and HTC Desire 300, to its popular smartphone family enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 introduces LTE speeds and innovative features from the flagship One family while, the entry- level HTC Desire 300 offers a powerful and large-screen browsing experience.

HTC Desire 601: A powerful value smartphone for everyone

The HTC Desire 601 comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. HTC BlinkFeed, HTC Zoe with Video Highlights and HTC BoomSound make this the most advanced mid-range smartphone available on the market today.

The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort.

Video Highlights takes the camera experience to the next level by creating highlight reels displayed on the HTC Desire's 601's 4.5" qHD screen. Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are simple to create and instantly sharable.

The HTC Desire 601 combines a Qualcomm Snapdragon 400, dual-core, 1.4GHz processor and LTE connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers join with the large screen to create a completely immersive audiovisual experience. Delivering richer, sharper tones, the raw power of the speakers lets you take the "big screen, big sound" home entertainment experience with you, wherever you go.

HTC Desire 601 Specifications
1.4GHz dual-core Qualcomm Snapdragon 400 processor
4.5-inch qHD (960x540) capacitive display, 245ppi
Android 4.2.2 (Jelly Bean) with HTC Sense UI 5.0
Adreno 305 GPU
1GB of RAM
8GB of internal storage
microSD support up to 64GB
5MP autofocus camera with LED flash
1080p@30fps Full HD video recording
VGA (0.3MP) front-facing camera
Stereo speakers with built-in amplifiers
GPS with A-GPS support and GLONASS
Bluetooth 4.0 w/ A2DP / microUSB 2.0 (USB OTG)
HSDPA 42Mbps / HSUPA 5.76Mbps / LTE
Wi-Fi 802.11 a/b/g/n / Wi-Fi hotspot / DLNA
Li-Ion 2,100mAh battery
134.5 x 66.7 x 9.9mm (dimension)
130g (weight)
Color: Black, Silver and Red

HTC Desire 300: A personal and powerful entry-level smartphone
The HTC Desire 300 enhances the entry-level browsing experience with HTC BlinkFeed making personal and up-to-date content and social media updates available instantly on your home screen. Its stunning 4.3", full lamination display is perfect for reading your customised HTC BlinkFeed updates, watching videos, viewing photos and surfing the web, whilst the Qualcomm Snapdragon dual-core, 1GHz processor means that you'll never be short on performance.

HTC Desire 300

In the HTC One, HTC redefined the smartphone sound experience with HTC BoomSound and has now raised the bar again with the introduction of a new accessory for the HTC One family. HTC BoomBass, a compact, Bluetooth-enabled subwoofer with a dedicated amplifier, provides clearer, more powerful bass when combined with the HTC One family's BoomSound. The subwoofer enables HTC BoomSound's speakers to produce enhanced quality of lower range frequencies so, no matter what music you're playing or video you're watching, you are guaranteed immense and exceptional sound that can travel with you.

HTC Desire 300 Specifications
4.3-inch WVGA (800x480) capacitive display, 217ppi
Android 4.2.2 (Jelly Bean) with HTC Sense UI 5.0
1GHz dual-core Qualcomm MSM8225 processor
Adreno 203 GPU
512MB of RAM
4GB of internal storage
microSD support up to 32GB
5MP autofocus camera (No LED flash)
WVGA@30fps video recording
VGA (0.3MP) front-facing camera
GPS with A-GPS support
Wi-Fi 802.11 b/g/n / Wi-Fi hotspot
Bluetooth 4.0 w/ A2DP / microUSB 2.0
HSDPA 7.2Mbps / HSUPA 5.76Mbps
Li-Ion 1,650mAh battery
131.8 x 66.2 x 10.1mm (dimension)
120g (weight)
Color: Black and White

Pricing and Availability
Official pricing is yet to be announced, but the new HTC Desire 601 will be available with mobile operators and major retailers in select markets across EMEA from September 2013. The HTC Desire 300 will be available in select markets from October 2013.

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