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Smart unveils country’s most affordable mobile messaging plans



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The number of Filipinos consuming data on their mobile devices has increased dramatically in recent years, thanks to the proliferation of affordable mobile devices and data plans. And with the continued surge in mobile web usage, Smart is committed to make its mobile Internet services widely available to its more than 50 million subscribers through its affordable and game-changing offers.

“Through the years, mobile connectivity has gone beyond to just being able to call and text,” said Charles Lim, EVP and head of wireless consumer business for Smart and Sun. “Now we are seeing the growth in popularity and usage of over-the-top (OTT) messaging services or more commonly known as mobile chat applications.”

In the recent years, these mobile chat apps gained foothold among technology-savvy users because they offer a variety of feature-driven ways for its users to communicate with each other. Users can send and receive not only traditional text messages but also rich media messages, which include stickers, smileys, and emoticons. Users can also enjoy one-on-one chat or simultaneous chat with multiple users.

To further increase knowledge about mobile Internet among Filipinos through OTT messaging apps, Smart has launched its newest suite of mobile messaging data plans, which includes an all-day chat offer for as low as P10 a day on WeChat and LINE. With the promo, all Smart and Talk N’ Text subscribers can enjoy chatting with their relatives and friends all over the world (who are also users of the same app) even without connecting to a Wi-Fi hotspot and incurring additional data charges. To register, just text the WECHAT10 or LINE10 to 2200 (for Prepaid users).

“With this promo, Smart is proud to be the first telco to offer the most affordable all-day messaging service in the country,” said Dexter Chan, manager for Smart Internet Marketing. “At only P10 a day, our subscribers can enjoy unli rich media messaging like never before. We want our subscribers to take advantage of this whole new messaging experience for a price that is easy on their pockets.”

Also available is the Chat All 299 package that allows subscribers to enjoy access to all the partners chat apps for one month. This includes other popular instant messaging apps like WhatsApp and Facebook Messenger. To register, just text CHATALL299 to 2200 (for Prepaid and regular Postpaid users), or to 9990 (for Freedom users), or 7577 (for All-in users).

“Our chat app offers are perfect for our subscribers who use messaging applications frequently,” said Chan. “Chatting with your friends is more fun when everyone is present. With our promo, no one will get out of the loop even when you and your friends are miles apart.”

Chan also mentioned about a variety of other plans to be made available soon.

“We will be offering other messaging app combos soon that will be tailor-fit to our subscribers’ varying communication needs,” shared Chan. “With our flexible messaging plans running on our supercharged and resilient network, we provide our subscribers the best mobile messaging experience, enabling them to truly ‘live more’.”

Smart is also bundling access to major messaging apps as part of its unlimited call and text offer. For P25 a day, Smart Prepaid subscribers can avail the Unli25 offer that comes with unlimited calls to Smart and Talk N’ Text, unlimited texts to Smart, TNT, and Sun, 50 all-net texts, plus free all-day browsing and chat with LINE, WhatsApp, WeChat, KakaoTalk and other messaging apps. To register, just text UNLI25 to 6406.

For more info about Smart’s chat app offers, visit http://www.smart.com.ph/UnliChat.



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