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LG Mobile launches new L Series III - the L80, L70 and L40 smartphones in the Philippines

Mobile technology leader LG Electronics unlocked the fun this summer as it introduced its newest smartphone powerhouses under the third generation of its well-received L Series—the L80, L70 and L40. Launched in a stylish street-themed event in TriNoma touted as the L Park, the L Series III event was graced by LG Mobile ambassadors: renowned actress Maxene Magalona and UAAP basketball superstars Kiefer Ravena, Thomas Torres and Andre Paras.

Imbibing the adventurous spirit and creativity of today’s youth, LG’s L Park was filled with fun activities like the dance machine and basketball arcade among others, and exciting freebies like the hippest shoes, face paint and Instaprint to name a few.

Hundreds of people in the crowd were also in for a visual treat as a group of parkour practitioners and stuntmen opened the show with an electrifying and heart-pounding performance.

“LG L Series III caters to the upwardly mobile youth market, so this L Park was designed to let them unlock the fun, knock to their own style and live the LG life and style,” Lawrence Kim, vice president for LG Mobile Philippines, said. “Likewise, the L80, L70 and the L40 are the perfect companions of today’s generation because of their user-friendly and uniquely smart features ideal for young people on the go.”

Stylishly smart
The L80, L70 and the L40 are the first mid-priced units to feature the advanced Android KitKat operating software in the Philippines, offering more innovative features, a more polished interface and a more seamless user experience.

LG L80, L70 and L40

Kim said, “The L Series III continues the improvements on the design of the L Series heritage. Users will notice the distinctive comfortable grip, the smooth contours and the unique unibody look of the L Series’ third generation.”

LG provides more captivating images and videos, and stunning display with its own IPS technology at 5 inches for L80, 4.5 inches for the L70 and 3.5 inches for the L40.

For all units, a 1.2GHz Dual Core Processor allows for outstanding performance whether it’s for process-intensive applications or games, fast web surfing or seamless connectivity.

All these smartphone powerhouses also sport LG’s revolutionary unlocking system innovation—the Knock Code — which is an upgrade from LG’s well-loved KnockON feature previously only available on LG’s premium phones. Knock Code lets users create a unique and personalized two to eight knock pattern which allows for single-handed usage, enhanced security and easier accessibility, conveniently bypassing the lock screen altogether. It wakes the phone and unlocks it at the same time.

“While other sophisticated unlocking methods are only available on premium models, LG is making Knock Code available to a wider audience. Even mid-tier models like the L Series III will come equipped with the Knock Code,” Kim said. “LG is really working to make smartphones more responsive and intuitive, solving security issues while still retaining the well-loved knocking gesture of the KnockON. It’s convenient, secured and fun to use.”

Other features of the L80, L70 and the L40 phones include longer lasting battery life; the Guest Mode which protects the user’s privacy by letting the owner create a separate user profile specifically for guest users; the QuickMemo which allows users to create personal doodles and messages directly drawn on screen; the Capture Plus which enables the user to save full webpage content as compared to the usual limited screen capture; and FM Music Collector which records radio hits and automatically converts them into music files. It removes the radio jock’s voice which overlaps with the song, and pre-records up to four minutes so even songs recorded starting in the middle can still be captured in full.

The L Series III cements itself in the budget category with the L70 at P8,490 and  L40 at P4,790. The L80 will be available in the Philippines this May. All models come with Dual SIM capability and can be configured to store different alert tones for each SIM card.

For more information about LG’s newest L Series III smartphones, visit www.lg.com/ph, www.lgblog.com.ph or www.LGnewsroom.com.

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