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AFP reinforces social media to get closer to Filipinos

AFP Facebook Page

Modernizing the Armed Forces of the Philippines (AFP) has taken on new meaning as it tries to arm itself with social media skills to be more open and closer to the people at the AFP  1st Social Media Summit held recently at the AFP Theatre, Camp Aguinaldo.

The summit seeks to enhance the AFP’s online reputation, strengthen nationalism and public service awareness through Facebook, Twitter, Instagram and other social media. Over a thousand participants from the Department of National Defence, Philippine National Police, academe, government agencies, private groups and civil-society graced the summit.

According to Brigadier General Romeo Gan, “The summit will improve the AFP’s initiatives in information and communication management, enhance the skills of social media managers and build a bigger network with AFP’s civilian counterparts. It will also establish a structure or mechanism that will synergize and harness social media efforts to achieve organizational and national goals.”

AFP is already in Facebook since 2009, posting updates and programs as well as news of national concern. A year later, AFP joined Twitter broadening their social media networks. Currently, AFP’s Facebook page has over 77, 000 followers with more than 200 visits daily. Their Twitter account has almost 27,000 followers. The AFP also has its own blog at http://teamafp.tumblr.com/. Their official website is http://www.afp.mil.ph/.

“It is just about time that the AFP maximizes Internet tools such as the social media to strengthen their connection to the people and optimize communication avenues in social media,” emphasized Ana Pista, managing director of Ardent Communications Inc (ArdentComm) and one of the speakers.

The event was organized by the Media and Civil Affairs Group and AFP Civil-Military Operations School (AFP-CMOS), and public relations agency ArdentComm.

Earlier this year, AFP-CMOS ALSO conducted the 20-day extensive seminar and training on Social Media Management Training.

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