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Stylish “must-have” fashion and gadget pieces for the trendy and mobile generation

Team-up between Lenovo and Forever 21
Team-up between Lenovo and Forever 21 show how to mix and match ensembles with the S850 and A8-50

What can be a better fashion accessory to give the perfect finishing touches to an in-vogue getup? A sleek smartphone or a brightly-hued and responsive tablet, that’s what!

Through the much-talked about Lenovo Forever -- a fashion event held recently at The Main Atrium of the SM Mall of Asia – Lenovo, the 4th largest smartphone maker in the world, and Forever 21, the global fashion brand, worked together to showcase oh-so-trendy-now fashion and gadget pieces that anybody can wear to rock. It was the perfect vehicle to launch Lenovo’s S850 smartphone and the A8-50 tablet.

The vibrant basics and chic staple outfits of Forever 21 definitely met their match in the Flamenco Red, Canary Yellow, Midnight Blue and Pearl White versions of the Lenovo A8-50 tablets. The preppy and street-style outfits worn by models on the ramp were complemented by the slick S850 smartphone which also featured a touch of glass.

A mini-concert featuring the Climax band, led by its masked vocalist, opened the fashion show. One of the country’s hottest up and coming DJs, Carlo Atendido, then worked his magic to wow the crowd with his music mix. During the show, the event’s organizers made this point loud and clear: smartphones and tablets are not anymore just one’s trusted functional gizmos -- they can now also be used to express any one’s style wear, every day.

Youth-centric tandem
As part of a strategy that targets the young consumer market, Lenovo decided to partner with Forever 21 for the launching of its S850 smartphone and A8-50 tablet. An authority on fashion who appeals to both the millennial generation as well as the go-to retailer of latest trends, Forever 21 is the obvious choice for communicating Lenovo’s positioning as a brand that helps put the young generation in the spotlight.

“Lenovo has always been about providing innovations based on how we understand the needs and wants of our target market,” says Michael Ngan, Country General Manager of Lenovo Philippines. “We know that the youth will keep on looking for the most apt gadgets that suit their performance and style requirements. That’s why Lenovo continually makes great “Do Machines” in portable and beautiful form factors that power great companies, individuals and ideas. At the same time, it is also one of the reasons why Lenovo often joins forces with brands that also keep on innovating.”

On the part of Forever 21, the tie-up with Lenovo is inevitable. As Dixie C. Li, VP-Operations of Forever 21 Philippines, puts it, “We have seen how mobile phones and tablets have increasingly become a vital accessory and extension of an individual’s personality, so the association with fashion is inevitable. We at Forever 21 are only too happy to support Lenovo on the launch of their newest smartphones, tablets, and similar other fashion-oriented offerings.”

Hosted by Myx VJ Joyce Pring and Lenovo Mobile Philippines brand ambassador KC Montero, the event clearly catered to the young and young at heart.

Two Fashionable Pieces to Have -- Right Now
As they say in every fashion advice column, the finishing touches to anyone’s ensemble can transform one’s whole look from ordinary to “outstanding OOTD”. As far as stylish pieces go, the Lenovo S850 and the Lenovo A8-50 are an absolute eye candy; they also offer great productivity.

With a beautiful all-glass exterior, the S850 is perfect for shooting photos and sharing them. It features a 5” wide-view HD display, a 13MP rear camera with flash and a 5MP wide-angle front camera. This remarkably thin and light dual-SIM smartphone is the perfect fashion accessory. The white version is already out in the market. Soon, the pink and dark blue models will also be on the shelves of everyone’s favorite telco stores. Running on a 1.3GHz quad core processor, the S850 smartphone’s Android KitKat lets you do more with its built-in DOIt apps like SECUREit, SHAREit and SYNCit.

Anyone can now make a big impact with their style choices simply by sporting the brightly-hued A8-50 tablet together with one’s day-to-day outfit. This 8” wide-view Android beauty produces bright HD images, and boasts of awesome Dolby-enhanced dual front speakers. It also has quad-core processor offering a more responsive experience. The view gets even better since it also has a smart sidebar that optimizes display settings. Like the S850 smartphone, the A8-50 tablet also comes pre-installed with Lenovo’s DoIt applications.

The Lenovo S850 is now available through authorized resellers of Open Communications Inc. while the A8-50 is now available through authorized dealers of Lenovo. Both units come at suggested retail prices of PhP13, 999 and PhP10, 499, respectively.

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