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Jawbone introduces UP24 activity tracker in the Philippines, priced at Php8,590!

Jawbone UP24 activity tracker

Jawbone recently announced the launch of UP24 in the Philippines. UP24 is the newest hardware option for the UP system – the wristband, app and data service that helps you manage your weight, sleep better and stay fit.

The UP24 wristband connects wirelessly to your iOS or Android device via Bluetooth Smart to provide continuous feedback and in-the-moment notifications to help you achieve your goals. The UP system uses your own data to deliver insights and celebrate milestones while challenging you to accomplish more each day and also gives you individually tailored reports on how your sleep and activity interrelate.

Designed for the way you live, UP24 features the same sophisticated form factor and technology that current UP users love. The smooth, hypoallergenic, medical-grade rubber exterior features a new, stylish textural design. Just like UP, UP24 is small and comfortable enough to wear throughout each day and night.

“The UP community has already logged more than 1 trillion steps and 100 million nights of sleep. It’s an astounding amount of data,” said Travis Bogard, vice president of product management and strategy at Jawbone. “UP24 is the first lifestyle tracker to help people make real sense of their data, understand their patterns over time and make smarter choices. The UP system pushes timely information to you to help turn your intentions into action – a gentle nudge suggesting an earlier bedtime if you want to meet your sleep target, or an alert that you have nearly reached your step target for the day.”

UP24 is powered by the patented MotionX Engine based on the biomechanics of natural human motion, developed by Fullpower. Its battery lasts 7 days, and it can be charged through your computer or USB power adapter via the included 2.5mm USB cable.

Pricing and Availability
The UP24 band comes in three sizes (Small, Medium, and Large) and three colors (Onyx, Persimmon, and Pink Coral). UP24 will be available today for Php8,590 at Apple Premium Resellers, including PowerMac Centre and iStore. UP24 will also be available at leading lifestyle stores, including ROX, Common Thread and Leading Consumer Electronic stores, e.g. Automatic Centre and Ambassador Appliance stores.

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