Caltex Fuel Your School bags 3rd award for the year, adds IABC’s Quill to rare grand slam feat
For the third time in a row, Caltex Fuel Your School (Caltex FYS), the fuel-to-donate program of Caltex brand marketer Chevron Philippines, Inc. (CPI),is honored as among the country’s best corporate responsibility programs. The members of the prestigious International Association of Business Communications Philippine chapter bestowed the trophy to representatives of Caltex FYS project partners CPI and the American Chamber Foundation at the Philippine Quill Awards formal ceremony held recently at the Grand Marriott Hotel in Pasay City.
Caltex FYS received the Merit award in the communication management division of the prestigious Philippine Quill, which comes right on the heels of winning the grand prize in education category at the 5th Amcham CSR Excellence Award, and the Silver Award in Anvil for 2015.
Caltex Fuel Your School aims to promote learning Science, Technology, Engineering and Math (STEM) subjects in public schools. Its pioneering efforts last year helped 103,000 students and fulfilled the wish for STEM learning materials and equipment of at least 600 educators from the most disadvantaged senior-ready public high schools in Metro Manila. Caltex FYS also exceeded expectations, generating during its one month campaign 6.1 million digital impressions, with Caltex Facebook page raking in an additional 18,198 page likes, while Caltex FYS project reaped an impressive 36,149 likes.
Encouraged by the results, CPI has committed to launch Caltex FYS cycle 2 in 2016, this time to help Davao City’s highest need senior high schools, particularly the Philippines’ first Grade 11 public school students.
Caltex FYS is in line with Chevron’s Energy for learning initiative which supports educational programs that help disadvantaged individuals acquire knowledge and gain new skills.