Apple introduces iPhone 12 and iPhone 12 mini in new purple color

Apple today unveiled an all-new purple finish for iPhone 12 and iPhone 12 mini. This new color accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass.

Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”

Pricing and Availability
iPhone 12 and iPhone 12 mini are currently available in blue, green, black, white and (PRODUCT) RED, and will be available in the new purple in 64GB, 128GB and 256GB models. Check out the prices below.

• Apple iPhone 12 (64GB) – Php49,990
• Apple iPhone 12 (128GB) – Php52,990
• Apple iPhone 12 (256GB) – Php58,990
• Apple iPhone 12 mini (64GB) – Php43,990
• Apple iPhone 12 mini (128GB) – Php46,990
• Apple iPhone 12 mini (256GB) – Php52,990

Apple on its Philippine website revealed that the new purple iPhone 12 and 12 mini are coming soon, so stay tuned.