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PLDT, Smart partner with Tiktok Shop, DTI to accelerate MSME growth in Iloilo City

PLDT Enterprise and Smart Communications, Inc. (Smart) empowered over 70 local, micro, small, and medium-sized enterprises (MSMEs) in Iloilo City through the #eBiznovation Buy Local Bazaar with Tiktok Shop Philippines and the Department of Trade and Industry (DTI) Iloilo. The participants received comprehensive training to unlock new revenue streams and promote their products effectively on the popular social media platform, Tiktok.

PLDT Enterprise and Smart's #eBiznovation Buy Local Bazaar
Over 70 MSME-participants attended PLDT Enterprise and Smart's #eBiznovation Buy Local Bazaar with Tiktok Shop Philippines in Iloilo City.

The training aimed to equip local business owners with the necessary knowledge and skills to leverage Tiktok’s one-stop e-commerce solution, Tiktok Shop. Participants gained insights into basic content creation, smartphone photography and videography, content storyboarding, and internet safety basics.

“We recognize the vital role that MSMEs play in driving economic growth and jobs creation. By empowering these local businesses with the tools and knowledge to thrive in the digital age, we are not only supporting their success but also contributing to the overall development of the Philippines,” said Jinky Q. Francisco, Head of PLDT Enterprise SMBiz Visayas.

Tiktok Shop PH representatives provided valuable insights into effectively selling products through engaging short-form videos, and discussed various mechanics and techniques, including the do's and don’ts of selling in the platform. This hands-on training session aimed to help MSMEs leverage the power of social media and e-commerce to reach new customers and grow their business.

“We, at DTI, are truly elated with this partnership with PLDT Enterprise and Smart because, in a way, it addresses the need for upskilling of our MSMEs. The great attendance of our MSMEs is a show of their commitment and cooperation. Indeed, this is the way to go,” expressed Ma. Dinda Tamayo, Provincial Director of DTI Iloilo, during the training.

Iloilo City marks the first stop in the Visayas region for the #eBiznovation Buy Local Bazaar in 2024, an initiative by PLDT and Smart to support local businesses in their digital transformation journey.

Through this initiative, PLDT, through its corporate business arm, PLDT Enterprise, and Smart reaffirm their commitment to leveraging technology and digital solutions to support the growth and success of local businesses, which align with the United Nation’s Sustainable Development Goal (SDG) No. 8: Decent Work and Economic Growth, which promotes sustainable economic growth, employment opportunities, and decent work for all.

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