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HTC Partners With Junior Chamber International For A Clean Boracay

HTC sponsors extensive clean up of the island’s beaches

HTC, the global maker of smartphones, recently partnered with Junior Chamber International (JCI) Philippines in a campaign called “Sama Ka, Let’s Protect Boracay!” which was kicked off by a clean-up of the island’s beaches with a record total of 325 volunteers collecting 490 kilos of rubbish.

“Sama Ka” is also an ongoing signature campaign where, for each signature, JCI and its partners will donate P1. The donations will go to the training of Boracay students in environmental preservation, tourism, and hospitality; making them the island’s next generation of green tourism experts.

Country Manager Richard Javier said, “We want Boracay’s beauty to be captured in HTC’s phones, which come with cameras that are almost as good as conventional digital cameras. This is our opportunity to ensure that its magnificent beaches will be photographed by generations of HTC users for years to come.”

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