Tynt Study Reveals 82% of All Content Sharing Online Occurs via Copy & Paste!

(Photo Credit: ideas4earnings.com)

Tynt, the leader in sharing solutions for publishers and content creators, today disclosed research across thousands of web publishers. Among other top findings, the data revealed that copy & paste is the most prevalent method by which users share text, images, and URLs across the web. This common behavior stems from users highlighting text or images on a web page, copying it to their clipboard, and then pasting it into emails, blogs, Facebook, Twitter, and more.

Copy & paste comprises 82% of all content sharing, 4.5x more than share buttons. The study was conducted to help publishers and content creators better understand the relative impact of sharing via copy & paste on web site traffic.

Key Findings for Publishers

Why Users Are Copying Users copy & paste content to share with others, conduct a search, and/or save it for later.
Copy Rate	2%	Rate at which users are copying content from all pages they view
Share Rate	52%	Rate at which users are sharing content copied from a publisher's site
Search Rate	26%	Rate at which users are searching for content that they copied from a publisher's site

What's Being Copied Users copy text, images, and URLs for their own reference and to share with others.
Text Copy Rate	88%	Percentage of total copies that are of text
Image Copy Rate	12%	Percentage of total copies that are images

Large Publisher Trends
Tynt also conducted a detailed analysis of trends across the largest premium publishers in the study, and the impact of users copying content directly from their web pages and sharing it via emails, blogs, and social media.

Average Page Views/Large Premium Publisher: >100 million per month

“The exponential rise of content sharing is often incorrectly attributed to sharing buttons on a page,” said Greg Levitt, GM of Tynt’s Publisher Solutions and Co-Founder of 33Across. “In reality, content sharing is caused by a far more universal user behavior: copy & paste—the most intuitive way people curate and share the exact content that they want across the web. It’s surprising, but the old highlight and right click is more popular than ever.”

Back to top