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Kaspersky Lab’s latest consumer products now available to all customers in Visayas and Mindanao

When these cybercriminals attempt to steal financial data, similarly important virtual files such as personal document, family photos and videos end up being destroyed, too, --- collateral damage of a malware infection. To counter such attacks, Kaspersky Lab developed a number of unique technologies to provide maximum protection for your digital assets. Such technologies were incorporated into the design and development of the 2013 versions of the Kaspersky Internet Security and Kaspersky Anti-Virus consumer products, the company’s latest software security products.

Kaspersky Lab Southeast Asia Channel Sales Director Jimmy Fong said the newest version of the company’s flagship consumer suite is very ideal for Filipinos. Citing studies on the increasing number of Filipinos doing online shopping, Fong stressed that Filipinos are potential targets of cybercriminals whose intent is to steal sensitive personal data and financial records.

Fong also cited a recent report called Web Index by the World Wide Web Foundation, which showed the Philippines ranked 32nd out of 61 countries for its use of the web. The report was led by no less than Internet inventor Tim Berners-Lee.

Fong said this is an indicator that Filipinos are now more connected to the web than ever before which will eventually affect their online habits as well as their virtual and real-life assets.

“It only tells us that in the Philippines, there is now easy access to digital devices with Internet connection and bandwidth  is improving so Filipinos have become highly-savvy in using the Internet. We see that Filipinos are now embracing the web and integrating it into their daily lives, becoming too comfortable to share their personal information digitally. They are now even starting to use the Internet to make online transactions which involve money but are not yet familiar with varying degrees of methods of security threats,” Fong said.

“‘Safeguarding Me’ is our tagline for the new 2013 Kaspersky Anti-Virus and Kaspersky Internet Security. We at Kaspersky Lab encourage Filipinos to strongly safeguard the important data they store online. With today’s cyber landscape, it is no longer impossible that these may be stolen from them and even used against them,” he said.

These products are available now to all customers in Visayas and Mindanao, respectively, delivering these core benefits:

* Unique Automatic Exploit Prevention technology designed to find the most dangerous threats - Kaspersky Lab has a vast experience in detecting and blocking exploits – malware that utilizes vulnerabilities in legitimate, but security-flawed software to infect the system. Based on this knowledge, Kaspersky Lab has created a new technology – Automatic Exploit Prevention – capable of blocking even new and currently unknown exploits, or malware that uses the most dangerous zero-day vulnerabilities.

* Specialized Safe Money technology to protect your online purchases - Another unique technology, available only in Kaspersky Internet Security 2013, is Safe Money aimed at protecting real-life credit card or bank account during online banking or shopping activities with a diverse but easy-to-use set of security tools. This includes a specialized “Safe Browser” mode, isolating money-related business from other online activities, and checking the authenticity of commercial websites. Safe Money will also automatically evaluate the computer for potential vulnerabilities. For an extra layer of protection, Safe Money mode utilizes an on-screen Virtual Keyboard – allowing the user to enter passwords and credit card numbers without a physical keyboard, rendering keylogging malware useless.

* New antivirus engine with excellent detection rates for all kinds of malicious programs - Kaspersky Lab has increased the overall level of protection for its customers, thanks to a new antivirus engine and the company’s landmark Hybrid Approach – which combined traditional methods of detecting and blocking threats with modern cloud-based techniques. The previous editions of Kaspersky Internet Security and Kaspersky Anti-Virus regularly show more than 99% detection rates in independent tests, with up to 100% for the most prevalent malware. In the new versions of the consumer products, Kaspersky Lab is aiming even higher --- working to block even the rarest and quickly-spreading malware.

* Enhanced anti-spam module in Kaspersky Internet Security 2013 to save you time and hassle - Kaspersky Internet Security 2013 efficiently combats unwanted mail – the most common security threat – using a completely new anti-spam engine that works seamlessly with the user’s favorite email client.

* Better performance and simplified user experience - In Kaspersky Internet Security 2013, Kaspersky Lab made sure that during the most frequent tasks, such as web browsing or the installation of new software, the protection is effective but inconspicuous. The user interface in the new products has been streamlined for a better experience, with fewer clicks and menus required to access the tools and information needed.

Your digital life, simplified
Overall, the aim of the new Kaspersky Internet Security 2013 is to provide Filipino users with peace of mind when it comes to the security of personal information and real-life financial data, while Kaspersky Anti-Virus 2013 provides essential protection against modern cyber threats.

Kaspersky Lab combines all of its groundbreaking protection technologies in one, simple-to-use, resource-efficient security suite, now designed with dedicated protection against the most complex threats to money.

In Visayas, these products are available in Bacolod, Cebu, Dumaguete, Iligan, Iloilo, Kalibo, Leyte, Mandaue, Negros Oriental, Tacloban and Tagbilaran.

In Mindanao, customers can get them from major IT stores in Butuan, Cagayan de Oro, Davao, General Santos, Tagum, and Zamboanga.

The retail pricing of the 2013 Consumer Suite is as follows:
1-user Kaspersky Internet Security 2013 - PHP1,160
3-user Kaspersky Internet Security 2013 - PHP2,320
5-user Kaspersky Internet Security 2013 - PHP3,480

1-user Kaspersky Anti Virus 2013 - PHP760
3-user Kaspersky Anti Virus 2013 - PHP1,830
5-user Kaspersky Anti Virus 2013 - PHP2,280

Note: Each license is good for one full year.

Through iSecure Networks, Kaspersky Lab’s exclusive distributor, customers who will buy specially-marked 3-user KIS 2013 or 3-user KAV 2013 will get additional savings as they will get one 1-user KIS or 1-user KAV 2013 FREE. The promo will start from September 15, 2012 until supplies last and will be available at all participating IT stores nationwide.

Photo shows Kaspersky Lab Southeast Asia Channel Sales Director Jimmy Fong as he stresses the importance of safeguarding one’s “digital valuables” to the media during the recent media launch of the Kaspersky Internet Security 2013 and Kaspersky Antivirus 2013.

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