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23 Wins For ASUS At The Good Design Awards 2012!

ASUS Padfone with PadFone Station

ASUS took home 23 awards for design and engineering excellence at the Good Design Awards 2012 held recently in Tokyo. The award wins reflect the ASUS In Search of the Incredible spirit, with winners across multiple product lines, including two making the Best 100 list. The jury was particularly impressed with the ASUSPRO BU400 business ultrabook’s lightweight, slim design and business-centric features. Also making the Best 100 list is the ROG Maximus V Formula motherboard which features the world’s first hybrid air and liquid cooling design. More details after the jump.

The internationally acclaimed awards, organized by the Japan Institute of Design Promotion (JDP), is now in its 55th year and this year it received 3,132 entries from around the world.

Other Good Design Award winners include:

• The ASUS TAICHI — a combination of notebook and tablet with back-to-back Full HD IPS displays.
• The compact, ultra-light ASUS ZENBOOK Series — the first Ultrabook to come with a Full HD IPS panel.
• The ASUS VivoTab Series — the slim and lightweight 11.6” VivoTab with Windows 8 and 10” VivoTab RT with Windows RT feature wide-view angle, multitouch Super IPS+ displays and optional keyboard docks. Both tablets come with a resilient metallic finish.
• The ASUS Transformer Pad TF300 is an affordable tablet with a host of features and comes in three stylish colors. It gets its name from the optional mobile dock that allows it to transform from a tablet into a notebook.
• The ASUS PadFone is a fully featured Android ICS smartphone that transforms into a tablet when connected to the PadFone Station.

The Good Design Awards program, first initiated in 1957, is recognized as one of the world’s top design awards by the International Council of Societies of Industrial Design. Entries are subjected to two stringent screenings before the wnners are selected. These evaluations are not just based on aesthetic form, but on how these products identify economic, industrial, and social trends to deliver a design that combines beauty and usability.  Honorees are entitled to use the G-Mark logo, recognized around the world for design excellence.

Creative design is one of the hallmarks of ASUS Design’s Start with People philosophy. The design team focuses on understanding people’s needs and work on delivering inspiring product experiences.

These wins acknowledge the efforts put in by ASUS designers and are testament to the spirit of In Search of Incredible.

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