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Sun Cellular revenues grow by 18% in 2012!

Mobile phone operator Sun Cellular increased its service revenues by a robust 18% last year, earning Php21.3 Billion versus Php 18.6 Billion for the same period in 2011. Revenue from Sun Cellular’s postpaid segment in 2012 grew by 15% compared to the same period last year. Cellular postpaid subscribers at the end of December 2012 increased to 1.6 million, up by 16% from the same period last year.

Sun Cellular President and Chief Executive Officer Orlando Vea attributed the company’s strong 2012 results to increasing sales of their flagship Product, Call and Text Unlimited and bucket loads, its new suit of postpaid variants, plus increase in average revenue per user.

“We exceeded all our targets for the four quarters of 2012, and 2013 is likewise on a solid trajectory. The stronger network that we have now complements further our very attractive suit of products for each market segment,” Vea said.

Vea added that at present Sun Cellular has completed its network expansion  working with its parent PLDT  and that the company is now focused on further  strengthening its network quality and ensuring excellent customer experience.

Elaborating on Sun Cellular’s 2012 performance, Chief Operating Officer Charles Lim added that the increase in demand for affordable smartphones, which Sun has complemented with value-packed subscription plan offerings, helped bring in added revenues.

“Sun Cellular continues to provide the public value-packed telecommunication offerings. They know that Sun will deliver packages that suit their lifestyle. The Smartphones that we offer ensures that they remain in touch with their loved ones and contacts not only through calls, text but also through social media,” Lim explained.

Lim added that the prepaid market continues to be robust for Sun Cellular as this segment grew by 18% percent by end 2012 to Php 11.7 billion compared with Php 9.9 billion for the same period in 2011.

“Our Call and Text Unlimited Loads, and our higher denomination monthly loads have been doing well in the market. Subscribers now realize that now more than ever, Sun continues to be the good choice because of the better network and great value products that prompt them to use their accounts more often. As a result, people are starting to load in higher denominations such as our Text Unlimited 150 and 200,” Lim explained.

He added that the firm’s wireless broadband business continued to perform strongly, registering a 24% rise in service revenues to Php 1.9 billion by the end of last year.

 “Our broadband subscriber base at the end of December climbed by 10% for postpaid subscribers and 77% for prepaid subscribers respectively compared with the same period in 2011. We are expecting these numbers to rise steadily given the market’s greater demand for mobile data services and the declining prices of smartphones” Lim said.

Lim added that with their wider 3G network, plus the demand for android-powered devices, they are expecting subscriptions to grow exponentially this year.

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