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Marvel Studios gives Filipino fans the chance to “Become Iron Man” with all-new experience!

From Saturday April 20th, Filipino fans will be able to take on the role of legendary comic book and movie hero Tony Stark as he tests the new Mark 42 armor for the final time before active service in the upcoming release of Marvel’s Iron Man 3. More details after the jump.

Become Iron Man is an all-new experience from Marvel Studios. Using ground-breaking motion-sensor technology it allows users to assemble and test the new Mark 42 armor, and be immersed in the action of the film.

Held at SM Malls across the country, candidates will be given a unique code before their experience at the testing facility. On arrival, test pilots will be greeted by Stark Industries technicians and guided by Tony Stark’s computerized personal assistant, Jarvis. They will assemble the armor and test the repulsors and flight system.

Adding to the Iron Man experience, fans can also look forward to Gameloft’s showcase of the Iron Man 3 app where gamers can incarnate our superhero, develop and upgrade armors to fight the A.I.M. in addictive, epic battles through intuitive touch controls. Iron Man 3 - The Official Game is free and will be available on iOS and Android from April 25th, 2013. Additionally, a wide range of Marvel merchandise including apparel, figurines and toys will be available for purchase at the event.

Become Iron Man experience Schedule

  • April 20-21 - SM Mall of Asia
  • April 23-24 – SM North EDSA
  • April 27-28 – SM Megamall
  • May 2-3 – SM Southmall
  • May 6-7- SM Fairview

Note: The Become Iron Man experience is open to the first 100 daily customers who register with a minimum Php300 single receipt purchase of any Marvel merchandise at the event.

Marvel’s IRON MAN 3 opens in Philippine cinemas on April 24th in 2D, Digital 3D and IMAX 3D.

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