Smart, Get Ready Pinas launch disaster preparedness resource site

Get Ready Pinas, in partnership with wireless leader Smart Communications (Smart), has made available to the public www.getreadypinas.com, the go-to-guide for anything on disaster preparedness. The site was launched to the online community last July 18. Prior to this, Get Ready Pinas had been advocating for disaster preparedness via popular social media channels, Facebook and Twitter.

“Being the social media capital of the world, we will utilize the power of social networks to spread useful facts and not fear, especially during times of disasters and calamities,” said Noel de Guia of Get Ready Pinas.

The Philippines is one of the world’s most vulnerable countries to disasters as it lies on the Pacific Ring of Fire and sits astride a typhoon belt. Its geographical location makes it very prone to earthquakes, volcanic eruptions and typhoons.

Get Ready Pinas is working towards making relevant information for disaster preparedness more accessible and easily cascaded to the public through social networks and digital media.

“Smart is utilizing digital media as a powerful tool to promote a culture of preparedness among Filipinos in times of disasters and calamities. With Get Ready Pinas’ website, anyone who has access to the Internet can get relevant tips and useful information to help them prepare for and deal with disasters and the accompanying hazards,” said Ramon Isberto, head of Smart Public Affairs Group.

Startup partner Opennovate has designed the website for easy navigation since the person browsing might need the information quickly. It shows information and survival tips in disaster situations through infographics and videos.

With its key messages of Prepare, Inform and Act, the proponents behind Get Ready Pinas aim to make the Philippines and its citizens, ready for any disaster situation, and in so doing, help save lives.

Smart’s Pamilyang Ready, Pamilyang Panalo disaster preparedness caravan was also launched during the event. The caravan, which targets households in areas vulnerable to flooding, is a follow-up on the Noah’s Ark Project that is being implemented by non-government organization Corporate Network for Disaster Response (CNDR) in partnership with the private sector, including Smart. Noah’s Ark aim to build capacities of local government units (LGUs) to manage and deal with hazards due to floods.

Smart’s support to the development of the Get Ready Pinas site, and the rollout of the Pamilyang Ready, Pamilyang Panalo caravan in high-risk areas in the country, form part of the telco’s initiatives on disaster preparedness this year.

Source: Smart Communications

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